AdsGency automates the entire performance marketing workflow, delivering an average 8x ROAS
AdsGency, the LLM advertising platform that enables AI agents to autonomously run organizations’ entire paid marketing workflow, announced it has raised $12 million in seed funding. The round was led by XYZ Venture Capital, with participation from Streamlined Ventures, HF0, Hat-Trick Capital, and more. The seed round is supporting the hiring of a top-flight engineering team to ship fast and meet massive market demand.
The AdsGency platform automates everything from creative strategy and competitive analysis to creative development and placement across channels to performance tracking and optimization, driving down costs and improving outcomes for companies of all sizes. What used to take weeks can now take hours or minutes, delivering results that can only be achieved by rapid analysis of vast amounts of data.
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Current customers include TAL Education, which has experienced 3x ROAS and 650% revenue growth since using AdsGency; Halliday, which generated $3.3 million with a 13x return on ad spend with AdsGency; Pika, which reduced its CPI by 5x on the platform; and Mobvoi, which increased profit by greater than 10x.
“We moved on from traditional agencies to AdsGency,” said Michael Wang, CMO of Mobvoi. “After working together for just three months, we decided to increase our ad budget on the platform by 10x because we’ve experienced such incredible results – way beyond what we saw with our prior agency.”
AdsGency disrupts the highly fragmented $400 billion global digital advertising agency market. Brands have been forced to juggle multiple software solutions – one for Google Ads and Meta Ads, another for TikTok, Reddit, Pinterest, and others – as well as separate tools for creative content, attribution, analytics, and budget management. This is in addition to employing internal teams and agencies to facilitate the process. The patchwork of systems and people increases costs while making it nearly impossible to find a single source of truth for what’s actually driving revenue for advertisers. AdsGency upends the entire digital advertising paradigm, replacing it with a unified, intelligent system.
“We’re not just another content generation platform,” said Bolbi Liu, founder and CEO of AdsGency. “Even the most beautiful 8K video ad won’t work if your strategy, targeting, and execution are a miss. We built AdsGency to automate and connect the pieces of the puzzle so that advertisers can access the precision, insights, and speed needed for unmatched ROI. Think Cursor for advertising.”
Advertising Reimagined
AdsGency serves as a stark contrast to traditional agencies, which work with dozens of companies at once – and often burn time and money without yielding the desired results. They also lack the data to guide and support decisions about strategy and are slow to execute due to manual processes and siloed systems.
To overcome these challenges, many companies have tried to bring digital advertising in-house with the help of AI solutions, but most of these products are designed to only generate creative assets. If they do more, they still require significant human assistance and technical capabilities. As the industry’s first agentic ad agency, AdsGency offers unmatched capabilities, data, speed, and scale. The platform successfully tackles the entire workflow, truly empowering advertisers to excel in high-stakes, rapidly changing environment.
AdsGency’s proprietary agentic orchestration handles strategic planning, multimodal content generation, ad placement across channels, attribution, and optimization. Its platform also seamlessly integrates with major advertising channels, including TikTok, Instagram, Pinterest, Reddit, and Google, while connecting to enterprise data solutions like Snowflake and CRM platforms such as Salesforce for an exceptional, highly secure experience. AdsGency connects all the dots so that advertisers gain clarity on where their revenue comes from and truly understand ad budget relationships.
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“AdsGency is an emerging giant, even among the tech giants like Google and Meta, because it brings all of the pieces together, rather than being boxed into a single platform. This enables users to capitalize on highly effective cross-channel strategies driven by data,” said Camille Ricketts, Partner at XYZ Venture Capital and former CMO at Notion, who led the seed investment in AdsGency. “It is clear to us that AdsGency is at the forefront of a new ad network driven by LLMs and agents. AdsGency will make it effortless for brands to communicate directly with their customers.”
The platform’s technical foundation includes AdsGency’s own operating system, hosting multiple large language models, proprietary embeddings, and custom fine-tuned models for specific verticals and ad formats. Integrating first and third-party data, AdsGency tracks everything generated through its platform as zero-party proprietary data to generate more in-depth insights on how to drive better results in ROAS.
“AdsGency is not a prompt machine or GPT wrapper,” added Liu. “Everything recommended and generated by AdsGency is based on layers of data collection and analysis to ensure that campaigns are not just immediately successful but increasingly successful over time, without requiring any technical skills from our users. AdsGency takes care of it all.”
Proven Leadership
With experiences as an engineer, research scientist, and product owner, AdsGency Founder Bolbi Liu has solved advertising workflow challenges, end-to-end, for companies like DiDi and AWS, building internal systems. Those platforms generated hundreds of millions in incremental revenue and were used universally across AWS Reinvent, startup programs, and global marketing teams. Now she is bringing this power to teams across all industries and geographies.
“There is no one as tough or who moves as fast as Bolbi. That is apparent by all that she has accomplished not only in her previous work but already with AdsGency,” noted Ricketts. “A $12 million seed is rare, but in this case, it is warranted. The founder-market fit is as close to perfect as one can find, and the traction is already there. AdsGency has shown such impressive growth because it really is the first functional alternative to bloated ad stacks.”
To date, AdsGency has grown entirely through word-of-mouth, referrals, and networking, and is already delivering incredible value for hundreds of customers, from the fastest-growing AI startups to established enterprises. And because AdsGency has had a global focus from day one, its platform has been adopted by companies in Korea, Japan, Europe, India, and more.
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Source – Businesswire
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