FUZE Technology, a leading innovator in the Internet of Things (IoT) space, announces a strategic partnership with Merlin Entertainments, the global leader in branded entertainment destinations, owning and operating a diverse portfolio of resort theme parks, city-centre gateway attractions and…
Global clients LVMH, Nissan using Olyzon’s AI-native ad tech to solve longstanding structural inefficiencies that hold back CTV investments; CEO Jules Minvielle Relocates to New York; Zach Sorscher appointed SVP of Sales Olyzon, The Agentic CTV Advertising Platform, has launched in the U.S. with…
She Runs It, CodeHouse, and TransTech Social leverage GumGum’s innovative In-Video ad suite for increased brand awareness. GumGum, the contextual-first technology leader transforming digital advertising, announced new results from GumGum Gives, an initiative launched in 2023 with the goal of driving…
Report Celebrates Centennial of First Public TV Demonstration and Explores the Future of CTV Advertising TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, released a comprehensive report titled “100 Years of Television,” marking the…
HUMAN’s Ad Fraud Defense empowers platforms with pre-bid detection and mitigation controls to maintain marketplace integrity Primis, the leading discovery platform, announced that it’s expanding its partnership with HUMAN Security , a leading cybersecurity company committed to safeguarding every step of the customer’s online…
Native advertising – much like advertorials in print magazines – are digital ad campaigns that look, read, and feel like the editorial content it is placed next to. Native ads fit seamlessly into the website (or app) context, providing an…
Independent Director and Microsoft Veteran Frederik van der Kooi Named Chair of the Board Stefanie Jay, Former Senior Leader at eBay and Walmart, Nominated for Election to Board Criteo S.A., the commerce media company, named Frederik van der Kooi Chairperson of…
PubMatic, an independent technology company delivering digital advertising supply chain of the future and Spectrum Reach, the advertising sales business of Charter Communications, announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while…
AdCellerant brings award-winning marketing technology and services to Canada. AdCellerant, a leader in marketing technology solutions, is thrilled to announce its official expansion into Canada. This marks the company’s first step in bringing its award-winning technology and services to new markets. To lead this…
Local Broadcast Companies Can Unify Linear and Digital Ad Sales, Trafficking and Operations to Accelerate Revenue Growth Operative, the preferred advertising management solution provider for the world’s leading media brands, announced the launch of AOS + OnAir Local, an AI-enabled,…
This investment will accelerate the growth of emerging advertising technology companies and startups specializing in performance measurement and AI solutions FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, announced a strategic investment from DoubleVerify, the…
With this new ad format and ResponsiveAds’ premium reach, advertisers can finally deploy effective, dynamic edge-to-edge display campaigns from mobile to desktop with a single creative at scale, transitioning from fixed 970×250, 300×250 standards to fluid ads. ResponsiveAds, the leader…
Solution Enhances Casino Marketing with Privacy-First Targeting, Unlocking New Non-Gaming Revenue Opportunities Ahead of The 2025 Indian Gaming Tradeshow & Convention Context Networks, the industry leader in AI-driven casino advertising technology, announced that it has chosen to integrate LiveRamp’s RampID™ technology to enhance its…
Global Leader in AI Technology for Media Analytics Strengthens Leadership Team and Aligns International Focus to Capitalize on Momentum Following Recent Expansion to 50 Markets Samba TV, the global leader in AI technology for media analytics, announced the appointment of…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
New intelligence from XRIQ helps brands track and measure the environmental impact of digital assets and ad campaigns XR, a global technology company, announced a new partnership with Scope3, the industry leader in decarbonizing media and advertising, to integrate advanced…
PubMatic, an independent technology company delivering digital advertising supply chain of the future, announces the success and impact of its Connect platform in driving incremental revenue and efficiency for publishers and advertisers through curated programmatic advertising deals. Curated programmatic deals are…
