AgencyAnalytics announced the launch of three powerful new features—Benchmarks, Forecasting, and Anomaly Detection—designed to revolutionize the way marketing agencies analyze, interpret, and act on client data. These innovative tools enable agencies to compare performance metrics against industry standards, project future performance with unparalleled clarity, and identify unexpected data shifts.
Benchmarks is an essential tool in any marketing agency’s toolbox, offering exclusive insights into how metrics stack up against industry standards. By comparing metrics like click-through rates and traffic conversions across dozens of industries, agencies can confidently contextualize their results, set realistic goals, and position their expertise strategically to clients.
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Forecasting gives agencies a new tool to make strategic decisions by projecting future trends to act on. In addition, Anomaly Detection delivers real-time insights into unexpected performance shifts alerting agencies to investigate and respond faster to opportunities or issues. This dual capability keeps client campaigns agile and on track with a clear understanding of where performance is heading.
“These three new solutions were designed to help agencies secure client confidence, make data-driven decisions, and stay ahead of the curve,” explained Joe Kindness, Co-Founder and CEO at AgencyAnalytics. “Marketing agencies are faced with a range of challenges from acquiring new clients and building sound strategies to delivering top-tier results for clients. We are dedicated to building tools like these to deliver the best reporting data and help agencies reach their growth goals.”
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Key benefits of these new features include:
Benchmarks
- Pitch With Confidence: Compare current campaign results to industry medians to pitch confidently and show potential clients data-driven results.
- Goal Setting: Set smarter, data-backed goals to maximize client impact.
Forecasting
- Predictive Insights: Forecast future performance trends for key metrics.
- Strategic Planning: Enable proactive strategy development based on anticipated outcomes.
Anomaly Detection
- Visualize Outliers: Identify anomalies instantly with clear annotations on reports and dashboards.
- Improved Responsiveness: Adapt campaigns promptly to leverage new insights.
With Benchmarks, Forecasting, and Anomaly Detection, AgencyAnalytics continues to advance its platform, providing marketing agencies with essential tools to enhance client satisfaction, drive successful campaign outcomes, and grow.
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