As AI assistants become central to how marketing teams research, plan, and execute content strategies, access to reliable, real time data is increasingly critical. That is the opportunity behind the AirOps Claude integration, newly announced by AirOps, which brings AI search visibility and performance intelligence directly into Claude, the AI assistant from Anthropic.
With AirOps now available natively inside Claude, marketing teams can work with their full AirOps data set without leaving the environment where analysis and content creation already happen. The integration gives users direct access to AI search visibility metrics, competitive citation gaps, and content performance data inside Claude, reducing the need for context switching or manual exports.
The move reflects a broader shift in how marketers operate. AI assistants like Claude are increasingly used for writing, analysis, and decision making, but are often limited by fragmented data sources. By embedding AirOps insights directly into Claude, teams can evaluate organic growth opportunities and AI search performance at the moment decisions are being made, rather than toggling between dashboards and reports.
“Marketing teams are increasingly getting leverage from Claude, accelerated by releases like Claude Cowork, but are limited by access to the right data and views,” said Alex Halliday, CEO of AirOps. “AirOps is fixing this. If you’re serious about driving organic growth with content, you should have the full picture of SEO and AI visibility available directly in your assistant, not in a separate tab.”
Through the new Claude connector, users can query AI search performance using natural language, visualize results, and generate reports that combine charts with narrative analysis. Teams can identify where competitors are being cited in AI generated answers, uncover gaps in their own visibility, and translate those insights into execution ready content strategies. Crucially, those strategies can sync directly back into AirOps, closing the loop between analysis and action.
The integration is powered by Model Context Protocol and Claude Apps, ensuring that access to AirOps data is secure, permissioned, and always current. Rather than relying on static exports or outdated snapshots, marketers can work with live data while collaborating inside Claude.
The AirOps Claude integration builds on the company’s broader mission to make AI search measurable and actionable as discovery increasingly shifts beyond traditional search engines. As large language models play a growing role in how users find and evaluate brands, marketers need tools that reveal how and where their content is being surfaced.
By embedding AI search intelligence directly into an AI assistant workflow, AirOps is positioning itself as a foundational layer for modern content teams. The AirOps Claude integration underscores a future where organic growth strategy, competitive analysis, and execution planning happen in one continuous environment, helping teams move faster while making more informed decisions in an AI driven search landscape.
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