Allison Worldwide and Stagwell are significantly enhancing their Asia Pacific communications capabilities with the appointment of Margaret Key as Chief Executive Officer of Allison Asia and Executive Director for Stagwell’s Asia Pacific operations. Set to join on October 1, Key brings over twenty years of strategic leadership and industry expertise to this dual role. She will be based in Singapore and will report directly to Allison Worldwide’s CEO, Jonathan Heit.
Margaret Key’s appointment marks a major step in strengthening the two companies’ presence and client service across the region. Prior to this, she was CEO of Publicis’ MSL Group in Asia Pacific, where she successfully unified a previously fragmented agency into a streamlined regional network, driving notable business growth and expansion. Her extensive background includes senior roles at Edelman and Burson-Marsteller in the same region, cementing her reputation as a regional communications powerhouse.
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Acknowledged numerous times for her industry contributions, Key’s accolades include Campaign Asia’s Women to Watch and APAC Regional Consultancy of the Year, as well as the London International Awards for APAC Regional PR Network of the Year. Beyond her corporate achievements, she is also engaged in social impact as a board member of Verité, a nonprofit focused on global labor rights.
Ray Day, Executive Chair at Allison Worldwide and Vice Chair at Stagwell, emphasized that Key’s appointment represents an exciting new chapter for their Asia Pacific clients. He praised her as a formidable leader who shares the companies’ commitment to client success through exceptional teams delivering top-tier results.
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In her role as CEO of Allison Asia, Key will be charged with guiding the organization’s growth strategy and expansion efforts across the APAC region. Concurrently, as Stagwell’s Executive Director for Asia Pacific, she will lead regional market development initiatives and work closely with clients to deepen their engagement by leveraging the full resources of the broader Stagwell network.
Margaret Key expressed her gratitude for the opportunity at such a transformative time for both brands, highlighting their strong reputations in the marketing landscape. She looks forward to collaborating with teams across Asia to enhance cultural relevance, drive innovation, and ensure sustained growth for their clients. Her leadership is poised to propel Allison and Stagwell forward as they bolster their foothold and capabilities in the dynamic Asia Pacific market.
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