As retailers race to modernize digital operations and deliver faster, more personalized content experiences, Amplience has introduced a new integration that strengthens the connection between content production and real time business data. The company announced the launch of its latest capability integrating Amazon Q Business, deepening its collaboration with Amazon Web Services to drive the next evolution of intelligent content workflows. The announcement positions Amplience to further enhance how global brands scale and automate enterprise content operations in a rapidly shifting commerce environment where retail content experiences increasingly determine competitive differentiation.
Amplience, recognized as a Cognitive CMS Platform, has built its composable and cloud native architecture on AWS to address the operational challenges retailers face as product lines expand and customer expectations increase. The platform is designed to support agility, scalability, and performance across content supply chains, enabling retailers to reduce implementation risk and accelerate deployment. With the new integration, Amplience customers gain seamless access to Amazon Q Business AI capabilities directly inside their content management workflows.
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The partnership enables global brands to build AI powered content programs with faster turnaround and reduced manual effort. Retailers can scale confidently with AWS infrastructure providing high performance delivery and enterprise level security while benefiting from MACH based modular adoption and simplified procurement through AWS Marketplace including flexible billing and AWS credit options. Leading brands such as Under Armour, Mizuno, Landmark Group, and Shoe Carnival already rely on Amplience and AWS to support campaign velocity, workflow flexibility, and measurable business outcomes.
With the new Amazon Q Business integration, Amplience users will be able to connect Amplience Workforce to widely used enterprise data sources including Google Drive, Jira, SharePoint, Box, Salesforce, Asana, and Confluence. This aligns content creation workflows with business critical information typically stored across operational teams. The capability allows content creators to reference documents, structured data repositories, briefs, product descriptions, and analytics without leaving their content production environment, maintaining full enterprise grade permissions and security compliance.
Key benefits include context rich AI inputs to accelerate content development, data driven automation within workflows, and faster execution of campaigns informed by real time intelligence. The integration supports rapid iteration cycles where teams can pull campaign briefs directly from Asana, review product line performance through spreadsheets, or analyze geographic demand signals surfaced by automated web crawlers. The result is a content process that adapts to changing market conditions with greater precision.
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“Together with AWS, we are making the content supply chain smarter, faster, and truly AI ready,” said John Williams, Co CEO and CTO at Amplience. “The Amazon Q Business integration is another step in delivering enterprise grade AI that drives measurable results for retailers worldwide.”
For marketing and digital commerce teams seeking better alignment between data access and content generation, the announcement reinforces a broader industry trend where unifying structured and unstructured data is becoming mission critical.
As retailers compete for speed and relevance across omnichannel experiences, the launch demonstrates how advancements in retail content experiences can unlock substantial operational gains. By pairing generative AI with real time business context, Amplience and AWS are supporting a future in which content becomes a core driver of growth, efficiency, and customer satisfaction.
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