Social commerce continues to reshape how consumers discover and purchase products, and companies are racing to build infrastructure that connects content, creators, and transactions. AnyMind Group has taken another step in that direction with the acquisition of Bcode, a Japan based company specializing in the management and support of live streamers. The move strengthens AnyMind Group’s presence in Japan and deepens its end to end capabilities across creator led commerce.
AnyMind Group announced that it has acquired all shares of Bcode Inc.. The acquisition expands AnyMind Group’s social commerce infrastructure at a time when live streaming and creator driven content are increasingly influencing purchasing behavior across social and video platforms.
By integrating Bcode’s network of live streamers, AnyMind Group enhances its ability to support brands across the full commerce lifecycle, from content creation and audience engagement to conversion and distribution. Bcode manages and supports more than 300 live streamers in Japan, many of whom have built strong fan communities on TikTok LIVE. These capabilities complement AnyMind Group’s existing creator and affiliate marketing operations in Japan, including GROVE, a creator network the company acquired in 2020.
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AnyMind Group was founded in Singapore in 2016 and is now headquartered in Tokyo. It provides enterprises, publishers, and creators across 15 markets with BPaaS solutions that combine technology and operational expertise across marketing, commerce, distribution, customer engagement, and data and AI utilization. As social and video platforms increasingly connect content discovery directly to purchasing, the company has focused on building systems that allow brands to continuously produce commerce ready content while managing creators and live streamers at scale.
The Bcode acquisition follows a series of strategic moves in Japan. In October 2025, AnyMind Group acquired NADESHIKO Beauty, a creator studio focused on producing vertical short videos such as product reviews. In January 2026, it completed the acquisition of Sun Smile, a distributor and brand developer, to strengthen its online to offline support infrastructure. With Bcode, the company adds deeper live streaming expertise to its growing social commerce stack. This marks AnyMind Group’s 14th acquisition since its founding, its eighth in Japan, and its second in 2026.
Yuji Sazanami, representative director of Bcode, said: “Bcode is a live creator agency that provides management support that enables creators to continuously deliver value and expand their potential, centered around live streaming that shares passion with viewers. As the creator economy evolves, building a support system that spans marketing, commerce, and technology is essential. By combining AnyMind Group’s strengths in influencer marketing and e commerce D2C, the diverse assets and expertise of GROVE (a fellow group company), and Bcode’s cultivated know how in live streaming and creator support, we are confident we can create diverse opportunities for success, including live commerce, and forge new economic ecosystems. We view this group integration as a new beginning and will contribute to the further development of the creator economy.”
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Kosuke Sogo, CEO of AnyMind Group, said: “As information exposure originating from social media and video platforms seamlessly connects from viewing to purchasing, and further to e-commerce and offline retail, the nature of support for enterprises is also evolving. IN social commerce, the ability to continuously create high quality content and maintain an operational framework that consistently executes alongside creators and livestreamers has become a crucial factor determining brand growth. With Bcode, we are further strengthening our capabilities to holistically design and execute purchase generating initiatives originating from live commerce. Moving forward, we will advance our social commerce efforts by deepening O2O support and enhancing operations using Ai, driving long term value creation for brands.”
The AnyMind Group acquisition of Bcode underscores how social commerce in Japan is maturing beyond experimentation. By combining live streaming talent, creator management, and commerce infrastructure, AnyMind Group is positioning itself to help brands turn engagement into measurable revenue as social platforms continue to blur the line between content and commerce.
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