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As targeting choices become more sophisticated, the impact on return on ad spend compounds — for better or worse An analysis from TransUnion sheds new light on the impact of audience composition on marketing performance, showing that making the best…
AI-Native Technology Delivers Hyper-Precise URL-Level Segments on One of the Largest SSPs PubMatic, an independent technology company shaping the future of digital advertising’s supply chain, announced a partnership with Classify, the AI-native platform revolutionizing digital advertising through deep semantic classification…
Wavelo a global leader in event-driven software solutions for telecom—announced that its Wavelo Solution Suite has achieved the TM Forum Customer Experience Management (CEM) Conformance Certification. Wavelo firmly believes the future of telecom lies in event-driven architecture, and this esteemed…
Maze Launches Bold Shopify Migration Campaign to Help Enterprises Escape Legacy Commerce, Scale Fast, and #GetUnstuck For years, enterprise retailers believed that sticking with the status quo – clunky legacy platforms, bloated vendor contracts, and “safe” multi-year roadmaps – was the…
Dentsu will harness the Criteo Commerce Media Platform stack to connect with consumers wherever shoppable moments happen Criteo, the global platform connecting the commerce ecosystem, announced plans for an expanded global partnership with dentsu, a leading global marketing and advertising…
UNICEPTA’s Media Intelligence Capabilities Now Operate as ‘PRophet Media Intelligence’ Within the Comprehensive PRophet Comms Tech Suite PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, announced it has fully integrated UNICEPTA into the…
SixDegrees.org and Advertising Week proudly announce the six inspiring nonprofits and advertising agencies selected to collaborate on full-scale, mission-driven campaigns as part of Purpose, Produced–a groundbreaking initiative designed to amplify the powerful stories of grassroots organizations. Hundreds of deserving nonprofits…
Getsitecontrol, the platform trusted by thousands of ecommerce brands for lead generation, has expanded into an email marketing solution, with a dedicated app for Shopify. Email broadcasts, automation, and segmentation — now built-in Known for intuitive website popups and forms,…
Veteran Ad Tech Executive Joins to Lead Next Phase of Growth & AI-Driven Innovation GumGum, the contextual-first technology leader, announced that ad tech veteran Marcus Startzel has been appointed as its new Chief Executive Officer. The appointment marks a pivotal step…
Amazon Verified Partner Delivers 99% Customer Growth for Retail Brands, Including Global Electronics Giant and Leading K-Beauty Companies PulseAd, the AI-powered retail media platform, announced its US market entry with Seattle operations. The move targets the rapidly growing $280 billion retail advertising market,…
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