At Xperience 2024, Genesys, a global cloud leader in AI-powered experience orchestration, announced new AI capabilities to transform every customer and employee experience. With Agent Copilot, Virtual Agent, Empathy Detection and Modern Agent Workspace for the Genesys Cloud™ platform, Genesys is empowering organisations…
At Xperience 2024 — the customer experience (CX) event of the year — Genesys unveiled multiple innovations to accelerate the impact of AI, empowering organisations to scale end-to-end personalisation, elevate employee performance and drive continuous optimisation. As a global leader in AI-powered…
At ServiceNow’s annual customer and partner event, Knowledge 2024, ServiceNow the AI platform for business transformation, and Genesys®, a global leader in AI-powered experience orchestration, announced a strategic partnership to elevate customer and employee experiences. The two companies plan to…
In today’s digital landscape, capturing attention is a marketer’s ultimate challenge. Fortunately, video marketing reigns supreme, boasting a powerful 87% of video marketers reporting positive ROI from their video content. This isn’t surprising; videos are engaging, informative, and easily digestible…
Chief Marketing Officers influence the martech strategy for customer engagement within and outside their organizations. Top marketers review their martech stack more often and with better precision when compared to their non-performing or even average marketing colleagues. Marketer leaders constantly…
In the fast-paced and ever-evolving digital age of today, the marketing landscape is in a perpetual state of flux. Consumers find themselves inundated with a deluge of information across a myriad of channels, from social media platforms to email newsletters,…
The marketing landscape is undergoing a continuous transformation, driven by evolving customer expectations, privacy regulations, and the relentless march of technological advancements. In this dynamic environment, staying ahead of the curve with Martech Trends 2024 is crucial for businesses to…
Introduction to AI in Marketing Great marketers use AI in marketing to scale their growth with data, CRM, and analytics. Recent reports show the growth of Artificial Intelligence software companies providing co-pilot capabilities to marketing, sales, and customer success teams.…
“Market prediction is a gamble” Most of the time it is true. But the fact is gambling itself is a game of predictive analytics. History repeats itself so as the numbers and graphs, most of the market movements are not…
