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The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement. Nielsen is the first accredited national TV audience measurement provider…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Map Your Show has launched Sales Accelerator, a groundbreaking AI-powered tool designed to help exhibitors achieve higher ROI by delivering better qualified leads and faster sales cycles. Powered by artificial intelligence, Sales Accelerator uses proprietary data on attendee activity and…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
GlobalMeet, a virtual event technology leader, announced the appointment of Richard (“Rick”) Smith as VP of Global Sales. Leading the teams that service worldwide customer relationships, Smith will leverage his 20 years of experience driving profitable revenue growth at large,…
Wealthtender, the leading find-an-advisor directory website visited by half a million consumers annually and the industry’s first online reviews platform designed for regulatory compliance, is leveling up advisors’ ability to attract new clients by proactively promoting their testimonials in scroll-stopping…
Magnite the largest independent sell side advertising company, announced it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time. Advertisers now have programmatic…
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