Genesys, a global cloud leader in AI-powered experience orchestration, announced Daniel Bailey has joined the company as senior vice president and regional sales leader of Europe, Middle East and Africa (EMEA). Marketing Tech Insights: Nooks Announces $43 Million Series B and Launches…
Over the past 18 months, the dynamic landscape of social media has witnessed transformative shifts, encompassing the evolution of Twitter, the ubiquity of artificial intelligence (AI), the advent of Threads, and the potential resurgence of platforms like Mastodon. In the…
In recent times, data has become an invaluable asset for corporations, shaping nearly every interaction—no matter how passive—into a data collection opportunity. This surge is driven by the pursuit of enriched online tracking, behavioral profiling, and data-centric targeted marketing. However,…
Amidst the recent post-pandemic surge in digital selling, promoting your online marketplace demands a strategic approach now more than ever. The challenge? Acquiring not just customers, but sellers too. Enter Marketplace Marketing Strategy to maximize your business potential. Most marketers…
When you hear “ecosystem,” images of frozen tundras or lush rainforests may spring to mind – and rightly so! Ecosystems operate through a delicate synergy between living and non-living elements, each vital for survival. Enter product ecosystems, not dissimilar! These…
The landscape of education is evolving rapidly, and Edtech startups are at the forefront of this transformation. In this comprehensive guide, we delve into the future of Edtech in India, exploring how small coaching businesses can transition into thriving Edtech…
In today’s digitally woven landscape, the Internet of Things (IoT) has emerged as a cornerstone for reshaping B2B marketing strategies. This interconnected network of devices and sensors has catalyzed a profound shift, bestowing unparalleled insights and capabilities upon businesses. Let’s…
Today’s client engagement is being upended by conversational marketing! Prominent international companies like Amazon, Shopify, and Coca-Cola aren’t just toying with this technology; they’re fully embracing it and changing the way they interact with consumers. These businesses are reinventing consumer…
In the ever-evolving landscape of digital marketing, personalization has emerged as a game-changer. Today’s consumers expect brands to understand their preferences and needs, and they are more likely to engage with and remain loyal to businesses that offer tailored experiences.…
In today’s fiercely competitive digital landscape, delivering a unique and engaging experience to your audience is the key to standing out. It’s no wonder that 81 percent of marketers believe that interactive content surpasses static content when it comes to…
