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Martech Staff Writer

Martech Staff Writer

MarTech Staff writer is a dedicated in-house content creator, focusing on the latest trends and analysis of the Marketing Technology industry. Our content empower marketers, advertisers, and sales leaders and managers with a unique perspective toward real-life business cases from the B2B and B2C industries. Martech Staff writer create content for the leading Martech and Salestech providers in top-ranking categories, such as CRM, CDP, Experience Marketing Clouds, Analytics and Reporting, Generative AI, Influencer Marketing, Programmatic advertising, Email marketing, Social media marketing, and DAMs.

Message Broadcast Acquires West’s Utilities Business

Message Broadcast Acquires West’s Utilities Business

Message Broadcast, a leading provider of customer engagement software for the electric utility industry, has acquired the utilities business from West Technology Group’s CX360 division (“West Utilities”). Following the previously announced acquisitions of AGENT511 and i2sms, this transaction reflects Message Broadcast’s commitment to building, acquiring,…