Backstroke, the generative AI email marketing platform for e-commerce brands, has raised $2.8 million in new growth funding, led by Allos Ventures, with continued support from High Alpha and Ground Game Ventures. The investment underscores Backstroke’s rapid market adoption and accelerating growth, as brands increasingly turn to AI to transform their customer engagement strategies.
From June 2024 to June 2025, Backstroke reported 375% year-over-year growth in customer count and a 447% increase in annual recurring revenue (ARR) clear indicators of the platform’s value in a competitive digital marketing landscape. Brands using Backstroke’s predictive email and SMS content tools have seen a 31% lift in revenue per email sent , while reducing campaign creation time from an industry average of seven hours to under five minutes.
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With this new funding, Backstroke has also strengthened its leadership team, welcoming Jim Goldman as Chief Information Security Officer. Bringing deep expertise from Salesforce and the FBI, Goldman will lead the company’s efforts to build and maintain secure, enterprise-grade AI infrastructure a critical priority as AI adoption accelerates across marketing technology.
Alongside leadership expansion and new capital, Backstroke has launched a suite of major product enhancements designed to further streamline campaign creation and boost performance:
AI Content Studio empowers marketers to generate high-quality, engaging visuals without the need for expensive photo shoots.
Predictive Templates automate the creation of over 75 personalized email variations per campaign, tailored to individual subscriber preferences to maximize engagement and revenue.
Hero Lab introduces automated email hero design with advanced editing tools, significantly reducing reliance on traditional design software and speeding up time-to-market.
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R.J. Talyor, CEO of Backstroke, commented on the momentum: “AI-driven email marketing will become standard practice within the next 12 months, and brands using Backstroke are already outpacing the competition. This funding allows us to scale our platform and support our customers with the tools and innovation they need to lead in an AI-first marketing world.”
As the e-commerce and marketing industries race to adopt AI-powered solutions, Backstroke continues to emerge as a key player combining speed, performance, and intelligent automation to help brands grow faster and smarter.
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