Banzai Acquires Vidello, Boosting Revenue 59 Percent and Adding $2 Million EBITDA

Expands Portfolio with Next-Generation Video Creation, Editing, and Marketing Suite

Banzai International, Inc., a leading marketing technology company that provides essential marketing and sales solutions, announced that it has successfully closed its previously announced acquisition of Vidello, a technology provider of video hosting and marketing suite solutions for businesses.

The acquisition is expected to increase Banzai’s revenue by $6.5 million and increase EBITDA by $2 million for the twelve-month period ended December 31, 2024, on a pro-forma basis. Vidello financials are preliminary and unaudited and subject to adjustment.

Based in London, Vidello offers a comprehensive video hosting and marketing suite that provides entrepreneurs, startups, agencies, and online businesses with tools to grow their businesses.

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Vidello’s key offerings include:

• CreateStudio: An award-winning video creation app that allows users to easily produce eye-catching 3D character video content for social media and websites.
• PhotoVibrance: A tool that transforms static images into moving motion pictures to capture attention.
• Twinkle: An all-in-one audio platform for creators and agencies, featuring premium royalty-free music tailored for video projects.
• Vidello: A 3-in-1 video hosting, player, and collaboration tool that allows users to showcase videos with a customizable, lightning-fast player. Features include a collaboration portal and in-play marketing calls-to-action for lead generation and sales optimization.

Vidello has over 90,000 customers, and their flagship CreateStudio product has been named a Top 3 Best Rated product in the video maker category by Capterra¹, and a High Performer by G2².

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Banzai’s vision is to build a comprehensive suite of AI-powered marketing tools that make marketers’ lives faster and easier. The Vidello acquisition is pivotal in accelerating revenue growth by delivering innovative solutions to our customers.

Transaction Details

Under the terms of the agreement, Banzai will issue approximately $2.7M in cash ($2.5M is held back for varying time periods and for indemnification, transition and revenue earnout purposes) and 868,204 shares of Banzai Class A Common Stock. Additional details regarding the acquisition are included in the Company’s Form 8-K filed with the Securities and Exchange Commission on December 20, 2024, and January 31, 2025.

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Source – Globenewswire