Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

StatCounter - Free Web Tracker and Counter
The Enterprise Guide on Innovation and Security with Generative AI

BCT EXP Acquires Krita.ai to Boost AI and Human Experience

BCT EXP Acquires Krita.ai to Boost AI and Human Experience

This acquisition enhances BCT EXP’s full-stack experience capabilities, designed to expand human relevance in the world of AI.

BCT EXP, a global leader in digital transformation and experience, announced the acquisition of Krita.ai, a personalized employer brand marketing platform. This acquisition will supercharge BCT EXP’s AI initiatives and commitment to seamless experiences, automation, AR/VR, hyper-personalization, agents, and empowering workforces with AI.

By acquiring Krita.ai, BCT EXP builds on its extensive domain expertise across industries, including banking and financial services, oil and gas, government, retail, energy and healthcare, leveraged by global companies and the Fortune 500. With Krita.ai’s cutting-edge AI capabilities and team of ex-Amazon and ex-IBM talent, BCT EXP will accelerate customer value and enable teams to do more with less.

Marketing Technology Insights: New Paubox Report, 60 Percent of Healthcare Orgs Admit Email Security Failure

Leveraging Krita.ai’s solutions, BCT EXP will provide customers with instant AI tools for HR, enabling teams to maximize resources in the workplace. Now, companies can attract top talent at scale by utilizing a robust AI platform to create personalized content at every stage of recruitment.

Together, BCT EXP and Krita.ai empower business leaders with the necessary tools and teams to protect value and navigate the maze of opportunities with AI.

Executive Statements

“Acquiring Krita.ai is strategic and foundation-setting on many frontiers. By combining Krita.ai’s platform with our products, services and consultation capabilities, we are enabling organizations to unearth their unique AI edge. For our customers, this means protecting long-term value, driving costs down, and building a future of sustainable growth in this new world,” said Navin Prasad, EVP, Global Head of Experience at BCT.

Marketing Technology Insights: Conforma Launches to Transform Text Into Engaging Multimedia

“With BCT EXP, we’re thrilled to bring Krita.ai’s transformative AI solutions to businesses — unlocking new opportunities by accelerating automation, extracting deep insights, and boosting productivity. It’s about empowering companies to move faster, redefine themselves, and thrive in an AI-first world,” said Kesavan Kanchi Kandadai, Co-Founder and CEO of Krita.ai.

“Joining forces with BCT EXP marks a new chapter in our journey — one where Krita.ai’s cutting-edge AI agents and knowledge-first approach will help enterprises transform unstructured data into strategic advantage at scale,” said Anand Pikle, Co-Founder & CTO of Krita.ai.

Marketing Technology Insights: Sitecore Launches AI Innovation Lab to Fast-Track Marketers AI Journey

Source – Businesswire

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com

Share With
Contact Us
StatCounter - Free Web Tracker and Counter