Now brands have access to popular YouTube creators without leaving the #paid platform #paid, a leading creator-marketing platform powering campaigns for top brands, launched its long-awaited YouTube creator integration, allowing brands to run both organic and creator-led campaigns on YouTube…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
AdsAdvisor introduces a full ecosystem of marketing solutions designed to support mobile businesses at every stage — from strategy to execution and beyond AdsAdvisor, a comprehensive marketing platform, launches globally to provide mobile businesses with a robust solution for optimizing…
Listrak partnership expansion provides scalability supporting LAFCO’s rapid growth in fast-paced fragrance category LACFO New York, the modern fragrance company dedicated to elevating everyday moments into powerful sensory journeys, announced it has expanded its partnership with Listrak, the retail industry’s person-first marketing…
The company’s new, automated solution, Appcast Search Ads, empowers employers to efficiently reach job seekers via search platforms and track performance from click to hire Appcast, the leading recruitment marketing platform powered by programmatic, announced the launch of Appcast Search Ads,…
Imperial Students will gain full access to the company’s market-leading Gen AI platform, Pencil, to create campaigns for Unilever brand Knorr, delivering a real-life, hands-on marketing experience to help students develop the skill set to stand out in the marketing…
This acquisition enhances BCT EXP’s full-stack experience capabilities, designed to expand human relevance in the world of AI. BCT EXP, a global leader in digital transformation and experience, announced the acquisition of Krita.ai, a personalized employer brand marketing platform. This…
LG Ad Solutions enters a multi-year licensing deal with Zenapse with the intent to bring AI-powered emotionally intelligent insights and targeting to connected television (CTV) advertising through LG Ad Solutions Innovation Labs Zenapse, a pioneering AI-driven marketing platform powered by…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
AI-enhanced “Insights” enable faster sales team response times – vital to increase sales wins eTrigue, the company behind Lead Accelerator, the popular digital partner marketing platform, has announced the launch of its new AI enhancements, AI Lead Insights. The new AI enhancements…
Collaboration empowers businesses to uncover additive revenue by connecting with thousands of vetted publishers worldwide Everflow, a leading partner marketing platform, announced a strategic partnership with Skimlinks, the world’s largest commerce content monetization platform, combining Everflow’s advanced tracking technology and…
Sojern, the leading marketing platform built for hospitality, is excited to announce the addition of a fully managed email marketing service as part of its multichannel Commission offering. This industry-first solution streamlines marketing, making it easier to drive direct bookings, build guest…
BirdseyePost announces groundbreaking features in its autonomous marketing platform, enabling businesses of all sizes and sectors to rapidly launch targeted direct mail campaigns across North America. At the core of BirdseyePost’s platform is Penny©, an AI marketing agent capable of forming…
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising AppLovin, a leading marketing platform, released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps and direct-to-consumer (DTC) brands…
Brands can leverage real-time location data to deliver highly personalized, contextually relevant touchpoints via mobile, email and SMS Cordial, the leading marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE,…
Enables Live Event Brands to Integrate Ticketing with SMS to Drive More Sales Attentive, the AI-powered SMS and email marketing platform, announced a new integration with Pogoseat, a mobile ticketing solutions platform for live-event experiences, to provide fans a seamless…
The newest product from Botify boosts brands’ organic search income by combining customized advice and execution services with its tested platform. Botify, a top performance marketing platform for organic search, just introduced Botify Advantage, scalable consulting and managed services that…
