Beyond Views: Latest OTT Monetization Innovations for Streamers

inoRain revolutionizes monetization methods for OTT platforms and streamers

The Over-The-Top (OTT) market is booming. Streaming ad revenue alone is projected to hit $180 billion by 2027 (Statista), while 74% of consumers favor relevant, non-intrusive ads (IAB). Yet, for OTT platforms, monetization remains a critical challenge.

Furthermore, a seamless user experience, particularly during transactions or ad delivery, is crucial; poor implementation can increase churn rates by as much as 15-20%, according to user experience studies.

Addressing this need, inoRain, a leading OTT service provider, has launched its latest breakthrough in streaming monetization: AI-powered ad placement and revenue optimization.

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inoRain’s AI-driven monetization engine leverages real-time data and machine learning to optimize ad placement, personalize ad delivery, and maximize revenue.

“Our goal is to make professional-grade OTT deployment and monetization accessible to all,” said Andranik Minasyan, Founder and CEO of inoRain OTT. “Creators pour their passion into their content; they deserve a platform that makes turning that passion into predictable revenue straightforward and effective. After implementing diverse strategies through our platform, we’ve seen clients increase their monetization yields by over 30%.”

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Beyond flexible monetization methods like Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), Advertising Video on Demand (AVOD), or Hybrid Models, inoRain OTT provides critical supporting features:

• Advanced Analytics
• Secure Content Delivery
• Customizable Storefronts
• Global Payment Processing

“Monetization shouldn’t come at the expense of user experience,” said Armen Hakobyan, CTO and Co-Founder of inoRain. “Our AI-powered system intelligently delivers ads that make sense—boosting revenue while maintaining viewer satisfaction.”

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Source – PR Newswire

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