Supports accelerating demand for enterprise customer communications with new levels of automation, personalization, and built-in compliance Precisely, the global leader in data integrity, announced the promotion of Allan Christian to Senior Vice President and General Manager of its Engage business unit.…
New research reveals how digital-first strategies are driving stronger relationships and propelling business outcomes ON24, a leading intelligent engagement platform for B2B sales and marketing, released its 2025 Financial Services Digital Engagement Benchmarks Report, highlighting how financial services and asset…
Former Scanbuy Data Business Rebrands to Set New Standards for Accountability and Performance Lack of transparency has long limited the digital advertising industry. Marketers have relied on black-box algorithms, unverified data sources and opaque models that obscure how and why…
Ancestry will work with HBCUs to preserve their historical documents and rarely seen photography Getty Images, a preeminent global visual content creator and marketplace, has announced a first-of-its-kind genealogy-focused partnership with Ancestry, the global leader in family history. As part of…
Upwave Finds IRIS-enabled™ CTV Targeting Drives Stronger Awareness, Recall, and Favorability Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the leading content data marketplace for streaming media, released a new report, “The Brand-Building Power of Contextual Targeting on CTV.” As advertisers…
A new peer-reviewed study, co-authored by University of Richmond marketing professors Dr. Sara Hanson and Dr. Jeffrey Carlson, in collaboration with Dr. Heather Pressler, CEO of BlueHuki, reveals a surprising contradiction in AI-generated advertising: while consumers engage more with ads that appear to involve artificial intelligence,…
inoRain revolutionizes monetization methods for OTT platforms and streamers The Over-The-Top (OTT) market is booming. Streaming ad revenue alone is projected to hit $180 billion by 2027 (Statista), while 74% of consumers favor relevant, non-intrusive ads (IAB). Yet, for OTT platforms,…
Znode announces the release of the latest version of its leading B2B ecommerce platform. Flexibility and scale are at the forefront of the Distributed SaaS platform. Building on its heritage of deep B2B functionality, the innovative release maintains siloed data…
New collaboration introduces enhanced ad transparency and performance tools, replacing Oracle Moat as MGID’s trusted measurement solution.3 MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to enhance…
Xactly, a global leader in intelligent revenue solutions, announced the general availability release of a new offering in Xactly Design, an industry-first product for incentive plan design, and two new platform-enabled solutions: Xactly Reporting, a new modern experience to streamline…
Tapfiliate, one of the leading affiliate tracking and management platforms for marketers and entrepreneurs, reported a significant increase in partner sales in the first quarter of 2025. ROI increased as well – according to the platform, return on investment grew…
Leading online marketplace consolidates SMS and email programs with Listrak, supercharging e-commerce personalization Listrak, the retail industry’s person-first marketing platform, announced the expansion of its partnership with Uncommon Goods, the online marketplace that connects independent artists and makers with shoppers seeking truly…
Cavallo, the leader in AI-powered Profit Maximization, announced the integration of its Profit Max Platform with Infor, a global leader in ERP software solutions for companies in industry-specific markets. Cavallo continues to expand its market reach to empower distributors to…
New Bringg Platform extension dynamically prevents overbooking and maximizes fleet utilization for retailers and logistics providers Bringg, the last-mile solutions leader, announced its newest platform extension, Dynamic Delivery Slots. Now, shippers can offer precise delivery windows during eCommerce checkout to…
Cruickshank to lead global customer operations, driving adoption, retention, and measurable outcomes across SalesHood’s sales enablement platform. SalesHood, the leading sales enablement platform, is proud to announce the promotion of Josh Cruickshank to Chief Customer Officer. In his new role, Josh…
Kettle, part of the Code and Theory Network, Stagwell’s digital transformation network, is scaling as the go-to digital partner for leading consumer brands. Kettle, the digital creative agency behind standout work for Apple, T-Mobile, Warby Parker and e.l.f. Beauty is entering a…
Boomi’s flagship event brings together global innovators shaping the future of AI, integration, and automation Boomi, the intelligent integration and automation leader, is excited to announce that Boomi World 2025 will be held May 12-15, 2025, in Dallas, Texas. This premier event…
Actifai, an AI software company helping broadband service providers (BSPs) drive revenue and subscriber growth, and GOCare, a leading digital customer experience platform built for BSPs, announced their new strategic partnership. The collaboration blends Actifai’s real-time sales intelligence with GOCare’s…
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