Leading online marketplace consolidates SMS and email programs with Listrak, supercharging e-commerce personalization
Listrak, the retail industry’s person-first marketing platform, announced the expansion of its partnership with Uncommon Goods, the online marketplace that connects independent artists and makers with shoppers seeking truly unique, hand-picked designs. As part of the expanded partnership, Uncommon Goods will consolidate its SMS and email programs on Listrak’s platform, seamlessly integrating its data and cross-channel messaging to power hyper-personalized customer experience.
Listrak, which has been Uncommon Goods’ email marketing partner for over six years, won the SMS program following a competitive review process.
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“At Uncommon Goods, we take a person-first approach to all aspects of our business, from our customers, to our makers and employees,” said Brian Hashemi, Chief Marketing & Analytics Officer, Uncommon Goods. “By expanding our successful long-standing Listrak partnership and consolidating our email and SMS programs within Listrak’s person-first platform, we will enhance the customer experience even further, helping ensure each customer finds the perfect item from our collection of the most unique goods anywhere in the world.”
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“With our expanded partnership, Listrak and Uncommon Goods will work closely together to turn data insights into results-oriented action,” said Jamie Elden, Chief Revenue Officer, Listrak. “With the consolidation of email and SMS, we now can leverage unified data to drive increased cross-channel personalization, enhancing customer experience and delivering increased revenue.”
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Source – PR Newswire
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