
What Marketers Need to Know About OpenAI’s Prism Platform
OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting,

OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting,

As AI assistants become central to how marketing teams research, plan, and execute content strategies, access to reliable, real time data is increasingly critical. That

As AI reshapes how consumers research and discover products, the State of Commerce Advertising 1/2026 report from mrge highlights a defining moment for the commerce

As marketing organizations plan for the year ahead, new research from Stensul suggests 2026 will mark a decisive shift in how companies invest in technology,

As value-driven shopping becomes the defining force in U.S. grocery behavior, Ibotta a performance marketing platform for promotionshas, released its 2026 State of Spend report,

As podcast advertising and audience tracking continue to grow, having reliable market-level data has become essential for publishers and marketers in the MarTech world. To

How Marketing Systems Became Efficient and Fragile Marketing automation was supposed to be the stabilizer. It promised scale without chaos, consistency without bloat, and leverage

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

ABCS Insights has officially launched its advertising effectiveness platform in Canada, marking a significant expansion of its full-funnel measurement capabilities into a market where brands

As privacy rules tighten and traditional tracking becomes less reliable, the opt-in moment is emerging as one of the most important touchpoints in modern marketing.

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

As digital publishing adapts to faster news cycles and changing discovery models, media organizations are rethinking how editorial operations are managed. WP Engine Newsroom has

Customer loyalty is moving from a supporting role to a central pillar of modern marketing strategy, according to new research from Antavo. The Antavo Global

As marketing teams increasingly rely on autonomous systems to manage customer engagement, trust and performance transparency have become essential. ActiveCampaign acquires Feedback Intelligence in a

As enterprise marketing organizations grow more complex, coordinating campaigns across multiple brands, regions, and specialized teams has become one of the biggest operational challenges in

As marketing teams face increasing pressure to justify spend and respond faster to competitive moves, understanding not just where competitors advertise but why has become

As sales and marketing teams push to reduce manual work and keep customer data accurate, CRM platforms are under pressure to connect conversations directly to

As enterprises grapple with surging content demands and rising expectations for personalized customer experiences, Cognizant announced an expanded strategic collaboration with Adobe aimed at accelerating
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