Brandpoint has introduced a new solution designed to help PR professionals compete in a landscape increasingly shaped by AI driven search and generative engines that deliver answers to consumers without requiring traditional website clicks. The company announced the launch of Brandpoint AI Optimize ℠, a package engineered to improve branded visibility inside large language model outputs and AI powered search responses at a time when performance metrics for communications teams are evolving rapidly.
Based in Minneapolis, Brandpoint has long been a major player in sponsored content and media placement, working with ninety percent of the top PR agencies in the United States. The company says AI Optimize enables communications leaders to improve the likelihood that brand owned content becomes the cited answer within generative engines including AI overviews, chatbots, and LLM powered search results. The launch arrives at a critical moment as brands prepare for the end of year season and attempt to adapt to new visibility requirements driven by shifting consumer behavior.
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“We are in an increasingly zero click world where consumers are getting the answers they need from AI bots and AI overviews without having to click into websites,” said Lisa Jilek, CEO at Brandpoint. “In partnering with ninety percent of the top U.S. PR agencies, we recognize PR professionals have a new performance metric: LLM visibility. With AI Optimize, we are helping brands take control of that shift, increasing the likelihood that their content will be the answer to audience searches online.”
Supporting the urgency behind the launch, Brandpoint cited recent data from Adobe showing that AI generated traffic to retail sites increased by eight hundred five percent year over year around Black Friday. The report also found shoppers arriving from AI generated recommendations were thirty eight percent more likely to convert, highlighting the business implications of emerging discovery channels.
AI Optimize is positioned as a complement to existing PR and branded content frameworks, providing tools intended to strengthen both human engagement and machine readability. The package includes branded content engineered for AI citation and narrative clarity, two sponsored article distributions across Brandpoint’s premium publisher network, a library of campaign assets, and a customized release strategy built around channel usage, timing, and format optimization. The program also incorporates a technical audit of branded landing pages and owned content to ensure alignment with best practices that influence AI interpretation.
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“Introducing AI driven optimization tools to our suite supports the mounting pressure PR teams are facing to provide guidance and results for their clients,” said Stacy Stusynski, Chief Commercial Officer at Brandpoint. “In 2026, the value for PR and brand awareness lies not just in placements, but in holistic performance in AI ecosystems.”
As marketing and communications disciplines converge around real time algorithmic visibility, Brandpoint positions AI Optimize as a strategic resource for agencies and brands seeking measurable outcomes inside generative discovery platforms. In an environment where success hinges on precision, transparency, and adaptability, the evolution of AI driven search is reshaping how PR organizations plan, measure, and prove value across channels.
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