Calix, Inc. has unveiled the next version of its mobile subscriber application which features smarter and more intuitive AI supported interfaces.“CommandIQ” as the application is called will serve as the primary interface through which residential subscribers will control their smart homes. The broadband service provider’s (BSP) brand is prominently showcased throughout the app, reinforcing brand recognition and ensuring value delivery on every interaction.
Built on the Calix Broadband Platform and integrated with SmartLife™ managed services including SmartHome™ and SmartMDU™, CommandIQ automates service provisioning and offers substantial cross-sell and upsell potential, boosting ARPU, engagement, and fostering long-term user loyalty. Key enhancements for this year include a more personalized UI/mobile interface, application billing, streamlined billing processes, and seamless prioritization of integrated applications. Subscribers will enjoy enhanced relevance and engagement from the app through continuous updates that promote effortless access to prioritized services.
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CommandIQ 3.0 mobile app lets subscribers manage their digital lives and smart homes with ease, powered by AI. Subscribers can now easily manage data usage, screen time and monitor cybersecurity systems.
As reported by Calix Market Insights, customers expect effortless engagement, immediate responses, real-time support, and personalization at every level of interaction from onboarding through to troubleshooting. These expectations present an opportunity for BSPs to provide advanced AI-driven residential Wi-Fi services alongside enhanced data security. Subscribers who download the CommandIQ app can engage with cybersecurity services as well as manage other functions vital to their smart home systems. Supported by a branded app, broadband providers can brand themselves as Experience Broadband Providers (BXPs) and revolutionize internet service provision in their areas.
For starters, CommandIQ 3.0 will include brand engaging features such as:
Promotional tiles and announcements aimed at cross-sell and upsell functionalities. Previewing other offered services through the home screen will ensure that important app communications are blocked to enable uninterrupted access to primary services while maximizing engagement with advertised buts. Engagement-centric CommandIQ upgrades will allow BSPs to communicate important messages and reminders directly on the app’s home screen.
A redesigned UI provides self-installation, built-in cybersecurity, and use of billing, support, and managed services at a deeper level. The updated UI for CommandIQ provides a one-stop access point for subscribers to manage billing, support, promotions, smart home announcements, and other managed services. Parental controls, built-in cybersecurity, self-installation and upgrades of Calix GigaSpire® units, and associated optimization tools, empower subscribers to minimize support requests and service calls.
Intelligent personalization enables subscribers to prioritize smart home activities. New functionalities, including MyPrioritiesIQ™ will enable subscribers to prioritize gaming, streaming, remote work, among other activities that improve network experience within the home.
In the eyes of Calix Market Insights, an app will continue to be a strong differentiator for BSPs. Subscribers with strong wi-fi are 54 percent more likely to recommend their provider if they have access to a simple app. Since 2019, CommandIQ has offered BSPs a simple path to a fully branded app:
CTC achieved 85 percent app adoption in Minnesota and doubled growth while cutting truck rolls in half with seamless self-install through CommandIQ.
GoFibre is anchoring their residential expansion in Scotland and Northern England around a localized CommandIQ experience.
OC Fiber boosted customer lifetime value by 30 percent in one week through new branded app Wi-Fi packages for subscribers in Indiana.
Enhancements to CommandIQ have allowed Sprout Fiber Internet to boost subscriber engagement and satisfaction in the state of Alabama through greater personalization.
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Bonnie Baty, the marketing and services manager at Sprout Fiber Internet, a division of Cullman Electric Cooperative, stated, “Ease of use and personalization create better experiences—for both marketers and subscribers.” Baty mentioned that “The redesigned CommandIQ app will make it easier for us to stay connected with subscribers in a more personalized and effective way.” In this regard, the app don’t just make communication easier—it empowers subscribers. As Bonnie stated, “streamlined user interfaces empower users to manage their experiences.” Enhanced smart home management, billing, and support features enable better control of account settings. Bonnie stated that CommandIQ is crucial as they seek to deepen subscriber engagement and grow the experiences they offer.
With the launch of CommandIQ in 2024, Calyx plans to support over 160 third-party gateway models. This will allow BSPs to deliver tailored branded mobile applications to their users, ensuring a consistent and high-quality subscriber experience at scale regardless of the network hardware in use.
“I’ve never been happier with any employee as I am with Michael. His unbounded enthusiasm has allowed us to be aggressive with acquiring new logos and opening new sales channels, while keeping a sharp focus on executing on existing customer contracts,” Weening explained. As Cortel’s Chief Operating Officer, Michael Steeves elaborated, “For me, the epitome of any company’s hallmark is its customer service, and I must say that at Cortel, customer satisfaction is paramount.”
“He was very energetic, smart, and would go above and beyond for the business,” was Weening’s input when summarizing Michael’s contribution towards the business. Michael has held various senior management positions with increasing responsibilities, positioning him perfectly for the new role he now takes on.”
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