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MarTech

As organizations rethink workplace communication and visual engagement, seeing technology in action has become just as important as understanding its features. Carousel has introduced a new Interactive Experience designed to help enterprise teams explore how digital signage works across real environments. The launch reflects a growing demand in the MarTech ecosystem for more immersive and practical ways to evaluate communication platforms before deployment.

Carousel, a provider of enterprise digital signage solutions, developed the experience in collaboration with content partner Studio Kudzu. The Interactive Experience is available through Carousel’s Corporate Solutions page and allows users to explore the platform across multiple device types, including laptops, tablets, mobile devices, and VR headsets. By offering a visually rich walkthrough, the company aims to help communications and IT teams better understand how digital signage integrates into daily operations.

Rather than presenting isolated features, the experience places users inside a simulated workplace environment. Visitors can move through lobbies, hallways, conference rooms, and shared spaces to see how dynamic content delivery works in context. The experience also highlights advanced emergency alerting capabilities integrated with the Common Alerting Protocol, along with room signage that supports event promotion and facility management needs.

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Beyond content presentation, the Interactive Experience demonstrates how Carousel supports the operational side of digital signage. Users can explore device management tools used for provisioning and maintaining media players, as well as engagement tools such as interactive touchpoints, video walls, and employee spotlight content. This approach helps teams visualize how signage scales across an organization rather than viewing it as a single screen solution.

“Teams evaluating digital signage often want to see the final outcome and possibilities not just the features,” said Amber Ward, senior director of marketing at Carousel. “This new interactive experience offers an intuitive, self guided way for prospects to discover the full range of our platform. They can understand the value of each integration and visualize how Carousel scales across their own workplace.”

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The experience is delivered through a lightweight interface that runs directly in a web browser, allowing fast loading and broad compatibility without requiring specialized software. Users can navigate from room to room, interact with signage displays, and explore how Carousel connects with real operational workflows across an organization.

“Integrators often need to bridge the gap between explaining what a digital signage system is and letting customers see what’s possible,” said Chris Brama, senior vice president of strategic partnerships at Carousel. “This interactive experience provides a complete walk through showcase of a Carousel installation. It makes it easier for integrators to demonstrate content workflows, integrations, device management and the overall value of a modern signage ecosystem.”

For enterprise buyers, the launch underscores a broader shift toward experiential product evaluation in digital communications technology. As digital signage becomes more strategic for internal communications, safety, and engagement, tools that help stakeholders visualize outcomes are gaining importance.

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