CDK Extends Relationship With Sonic Automotive

Top Publicly Held Dealer Group Renews DMS Contract with Dealership Xperience Modern Retail Suite

CDK, the leading automotive retail software provider, announced the extension of its agreement with Sonic Automotive, Inc., one of the nation’s largest automotive and powersports retailers, to provide its dealerships with the CDK Dealer Management System (DMS) and its Dealership Xperience Modern Retail Suite, a set of powerful software tools that connects the consumer-to-dealer buying journey into a single, unified transaction for a more satisfying experience.

Commitment to Digital Transformation

“We are excited to extend our longstanding relationship with Sonic Automotive as we continue to drive digital transformation across the industry with the depth and breadth of CDK software”

By continuing this partnership with CDK, Sonic Automotive dealerships can leverage CDK artificial intelligence (AI) features to better engage with consumers. This includes predictive modeling that creates visibility into a customer’s propensity to buy based on their specific purchase cycles, machine learning that helps anticipate potential vehicle service opportunities, and the new CDK AI Virtual Assistant (AIVA) that provides consumers with hyper-personalized, human-like engagement with sales and service departments.

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Innovation and Seamless Processes

“The automotive retail industry is constantly evolving, and we are committed to providing our teammates and guests with cutting-edge tools that make the vehicle search, purchase, and service processes as seamless as possible,” said David B. Smith, Chairman and CEO of Sonic Automotive. “Extending our partnership with CDK gives us access to forward-thinking innovation and scalable solutions to support that commitment and drive our business forward.”

As of 2024, CDK software is relied upon to power the operations of the majority of franchise dealerships in North America, including five of the six publicly held dealership groups in the U.S.

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A Testament to Partnership

“We are excited to extend our longstanding relationship with Sonic Automotive as we continue to drive digital transformation across the industry with the depth and breadth of CDK software,” said Brian MacDonald, president and chief executive officer, CDK. “CDK is uniquely positioned at the center of the automotive ecosystem, and our relationship with Sonic Automotive is a testament to the great work our team has done to help their dealerships thrive and grow with confidence as we invest to constantly evolve our solutions for our rapidly changing industry.”

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Source – Businesswire

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