CMB Launches AI+HI Solutions to Improve Strategic Market Insights

CMB, a leading strategic insights firm, announced the launch of its AI+HI (Artificial Intelligence + Human Intelligence) Solutions. This innovative offering combines the latest AI technology with CMB’s research and insights consulting expertise to help world-leading brands improve their business impact.

Addressing Business Challenges

“Executive leaders and consumer insights professionals face increasing pressure to deliver innovative solutions to complex business challenges,” said Jim Garrity, CEO at CMB. “Our AI+HI Solutions leverage cutting-edge AI technology, – from GenAI driven interviews to AI-powered analysis – enabling teams to unlock deeper consumer insights and make more informed, impactful decisions.”

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Key features of CMB’s AI+HI Solutions include:

• World-class research infused with a wide range of best-in-class AI data collection and analysis tools
• Senior-level consulting to maximize accuracy and ensure deep industry knowledge informs all insights
• Extensive methodological expertise to tailor AI technology for each unique business challenge

Enhancing Business Transformation

The new offering addresses common pain points for business leaders, to accelerate their usage of AI and gain proprietary insights that drive strategy and business transformation. By leveraging both artificial and human intelligence, CMB helps clients uncover deeper consumer context without the risks of inaccurate data and interpretation. Ultimately this helps companies to make faster product decisions, align stakeholders more effectively, and leverage accurate category insights.

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Accelerating AI Adoption

“We recognize that our clients are looking to accelerate their adoption of AI, but often in risk-averse environments that make it difficult to move quickly,” said Richard Scionti, VP Product Development, at CMB. “By leveraging our in-house AI expertise along with our senior consultants with deep industry knowledge, we are able to build solutions tailored to our clients’ specific needs. These solutions are rigorously tested, security-vetted, and piloted to ensure our clients fully harness the power of AI without the risks that typically hinder large organizations.”

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Conclusion

Source – PR Newswire

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