commercetools Launches AgenticLift To Accelerate AI Commerce Without Replatforming

As AI assistants rapidly evolve into mainstream shopping and discovery channels, enterprise merchants are facing mounting pressure to remain visible and transactable in these environments. From ChatGPT and Google Gemini to Microsoft Copilot, AI-driven interfaces are reshaping how buying decisions are made. Yet for many global organizations, legacy commerce architectures and long modernization timelines have made it difficult to act quickly. Against this backdrop, commercetools has introduced a new way forward.

The company announced the launch of AgenticLift, a standalone agentic commerce offering designed to help enterprises participate in AI-driven shopping experiences without replacing or replatforming their existing commerce systems. The move signals a strategic expansion for commercetools as it looks to help businesses unlock near-term revenue from emerging AI channels while maintaining operational stability.

AgenticLift is built on the commercetools platform and enterprise-grade infrastructure, but it is intentionally designed to work even for companies that are not currently customers. The offering allows organizations to integrate agent-powered discovery, cart creation, and checkout flows into their current environments, providing a low-friction path into agentic commerce. By decoupling AI-driven buying experiences from large-scale replatforming projects, commercetools aims to reduce the hesitation many enterprises feel as they weigh modernization against business risk.

“AI is reshaping where and how buying decisions happen,” said Dirk Hoerig, Founder and Chief Innovation Officer of commercetools. “Enterprises need a way to participate instead of years from now. AgenticLift gives them a faster, more flexible path to capture new revenue and modernize their stack without disruption. It meets businesses where they are and helps them move forward with confidence.”

At its core, AgenticLift enables enterprises to convert AI-driven demand into revenue by connecting directly with emerging agentic shopping ecosystems, including those powered by ChatGPT, Google Gemini, and Microsoft Copilot. Rather than forcing businesses to commit to a single standard or architectural approach, the solution is designed to layer on top of existing commerce stacks. This allows organizations to experiment, learn, and scale agentic experiences while preserving control over governance, security, and compliance.

Shiri Mosenzon Erez, Chief Product Officer at commercetools, emphasized the practical orientation of the launch. “Enterprises want a practical, low-risk path into agentic commerce,” she said. “This offering lets them adopt AI-powered buying experiences, scale safely, and unlock measurable impact all without disrupting their operations or committing to a full replatform.”

AgenticLift is powered by the commercetools AI Hub, which provides secure, real-time access to product and commerce data across AI environments. The AI Hub is designed to abstract away the complexity of rapidly evolving standards, offering a unified foundation that can support multiple agentic platforms as they emerge. This approach builds on commercetools’ recent support for frameworks such as the Model Context Protocol and Stripe’s Agentic Commerce Protocol.

For enterprise merchants navigating uncertainty around AI, AgenticLift positions commercetools as an enabler of incremental transformation rather than forced reinvention. By allowing businesses to activate agentic commerce now and modernize over time, the company is betting that flexibility and speed will be decisive advantages as AI becomes a permanent part of the digital commerce landscape.