commercetools, the most versatile platform for enterprise commerce innovation, released the Spring 2025 edition of Compilations — its biannual showcase of new features designed to help businesses deliver exceptional customer experiences, scale with precision, and move faster than their competitors.
As pressure builds from rising costs, shifting customer expectations, and rapid tech cycles, enterprises need composable infrastructure that helps them stay agile and make smart decisions, even when the future is uncertain. commercetools is prioritizing faster execution, smarter scaling, and differentiated experiences across channels.
The Spring 2025 Compilations introduces new features across three enterprise-critical priorities:
- Memorable customer experience that build loyalty and repeat business
- Seamless growth and expansion through flexible, efficient operations
- Productive, empowered teams equipped with tools to execute faster
Marketing Technology Insights: Siemens and Outreach Partner to Enhance Sales Execution
“We’re building the future of commerce by listening closely to what our customers need now and anticipating where they want to go next,” said Shiri Mosenzon Erez, Chief Product Officer at commercetools. “From faster launches to smarter commerce capabilities in areas that matter most, like payments and promotions, we are working hard so that our customers can be best positioned to win in their markets. We are passionate about commerce and innovation. There is a broad shift towards an experience that is fully generated, not only agentic commerce, so businesses will have the autonomy to adapt, personalize, and grow on their own terms — we are working towards this — the architects of commerce innovation!”
These latest enhancements — spanning customer experience, global expansion, and team empowerment — reflect the company’s commitment to giving enterprises the capabilities they need to lead in 2025 and beyond.
Marketing Technology Insights: Attain Partners With Samba TV to Extend Incrementality to Linear TV
Unforgettable customer experiences
- Unified commerce in action: commercetools InStore powers online and in-person channels from a single backend — already live with retailers like Jaycar.
- Loyalty-driving experiences: New “Buy & Get” and “Best Deal” logic help deliver high-impact offers that increase AOV and retention, as well as gift card support
- Faster B2B purchase decision-making: Shareable B2B Purchasing Lists to enable collaborative buying amongst B2B customers.
- Subscription commerce for your customers’ convenience: Simplify the purchases of frequently needed items for your customers with recurring orders.
- Hyper-targeted campaigns: Use up to 500 unique customer groups for precise promotions and pricing strategies.
Faster, more flexible growth
- More flexibility, more conversions, more revenue: Enable amazing checkouts and payments for explosive growth with Payment Hub’s no-code PSP integrations.
- Better product experience: An AI-based tool for creating product data models even for the most intricate product catalogs.
- Higher sales through inventory precision: Reserve stock for popular items and provide real-time availability with Inventory Reservations.
Productive, empowered teams
- Higher productivity: Simplify your workflow with bulk editing, seamless discount management, and more Merchant Center tools.
- Effortless data management: Streamline your commercetools data management with powerful Import API enhancements, designed to boost efficiency and simplify operations.
Import API upgrades drove 25% adoption in the first week - Optimized system performance: Monitor composable commerce APIs using your preferred Application Performance Monitoring (APM) tool.
- B2B Digital Maturity: Enhanced permissioning, quote editing, business unit search and reorganization — no custom builds required.
- Faster innovation: More relevant results and faster pricing updates with Product Search API enhancements.
Marketing Technology Insights: PilotDesk Secures $5.8 Million Series a and Rebrands to Swivel
Source – PR Newswire
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
