Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

The Enterprise Guide on Innovation and Security with Generative AI

Consumer Study Reveals Phone Still Reigns in Customer Service

Consumer Study Reveals Phone Still Reigns in Customer Service

New data shows 86% of Gen Z ditches digital-first for phone support

PolyAI, a global leader in voice AI solutions for customer experience and service, reveals that 65% of Americans prefer a phone call as their primary method of contacting customer service for retail and travel brands. Perhaps more surprising, 86% of Gen Z and younger Millennial participants prefer the voice channel for support, breaking the stereotype that young people don’t like to talk on the phone.

Marketing Technology Insights: Environics Analytics Scales ENVISION With ArcGIS on Kubernetes

A recent survey of 1,000 U.S. consumers, commissioned by PolyAI and conducted by Dynata,  indicated a general openness to engage conversational AI, as long as it offers accurate and efficient support, especially during high-demand periods. While 55% of respondents are likely to immediately ask for a representative if they hear a robotic IVR (interactive voice response), 71% of consumers are willing to speak to an intelligent voice assistant if it could accurately fulfill their customer service needs (process a return, perform a price match, answer questions, etc).

“The survey’s findings echo what we’re hearing from brands we work with: their customers don’t like being on hold nor do they trust the ability of old school IVRs to solve their issue. This sentiment was born from decades of stagnation in contact center technology, which has historically been about operational efficiency over the customer experience,” said Nikola Mrkšić, co-founder and CEO of PolyAI. “Now, people are not only embracing capable AI solutions, they’re demanding those solutions be available wherever they decide to contact a business. Two big findings from this survey: customers of all ages prefer the phone, and that accuracy, speed and convenience are the keys to winning loyalty.”

Marketing Technology Insights: Flexential Achieves AWS Advanced Tier Partner Status

The results confirm Mrkšić’s observations, as 52% of consumers feel “very comfortable” or “somewhat comfortable” using voice assistants to interact with customer service, specifically within retail and travel verticals. Surprisingly, 86% of Gen-Z and younger millennials surveyed named the phone as their preferred support channel, bucking the notion that nobody under 30 places calls anymore. (Sorry, Mom.)

Zendesk_Banner

During the 2024 holiday season, U.S. online spending rose 9%, influenced in part by the ubiquity of smartphones and how easy it is to make a purchase on them — with just a few taps, users can buy basically anything, even bypassing the need to input credit card info because of digital wallets. Shopping on a smartphone is quick, and when someone reaches out to customer service, they want response times to be quick, too. In fact, 58% of consumers would like to see faster response rates from retail and travel brands during the holiday season, and those retailers using voice AI solutions will be at an advantage over those that do not. Voice AI can efficiently and effectively handle inquiry surges by slashing hold times and exceeding customer expectations, even during record-breaking shopping periods.

Marketing Technology Insights: Exclusive Networks Names Andrew Warren VP of Sales and Marketing

Source – PR Newswire

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

Share With
Contact Us