Converge, A full-service performance marketing agency announced Matt Seiler, three-time CEO and leader in both performance-based compensation and automation, has joined their board of directors. Seiler brings extensive experience to Converge given his decades-long career managing global clients at leading agency brands that include IPG Mediabrands, UM, Omnicom’s PHD, BBDO, and Goodby, Silverstein & Partners. The appointment reunites him with Converge CEO Shoshana Winter, with whom he previously worked at Dentsu, Japan’s largest advertising agency and the fifth-largest advertising agency network in the world.
The move signals a growing shift in the industry, as top-tier agency talent gravitates toward independent boutiques that offer greater agility and impact on client service, and the opportunity to deliver more flexible, performance-based commercial models, a change that marketing leaders are increasingly demanding of their agency partners.
Marketing Technology Insights: MediaAlpha Earns SOC 2 Type II Attestation With Zero Deficiencies
“Welcoming Matt to our board marks a true milestone in our agency’s evolution,” said Shoshana Winter, CEO of Converge. “It reflects how far we’ve come, and where we’re headed as a serious player in the reimagined performance space. His leadership and vision will help us scale smarter, faster, and with greater impact.”
Seiler found his love for client service at the beginning of his career as an assistant and then account executive on Procter & Gamble in the nineties which was a pivotal time in the ad business, as mass media dominance, the rise of brand storytelling, and the birth of the commercial internet converged to lay the foundation for what would become the digital revolution. It was during that same period when the acceleration of agency mergers and acquisitions really took off, resulting in the holding company ecosystem that has dominated the industry ever since. In tandem, Matt has been an advocate and has been committed to “putting the agent back into agency.”
Marketing Technology Insights: firmly.ai and CJ Partner To Transform Native Commerce for Publishers
“It is staggering to me that more agencies have not embraced the obvious need to pair their business outcomes with those of their clients. When Shoshana reached out and shared what she and her team were up to at Converge, I was all in! Performance is all that matters. And having real skin in the game is the surest way to prove that.” —Matt Seiler, Converge.
Seiler joins the Converge team with his proven record of driving growth, ready to capitalize on the organization’s continued expansion amidst a growing demand for performance marketing services.
“Matt’s addition to the Converge board marks a significant milestone in the company’s continued growth and more importantly, it’s a game changer. There are few advertising legends that possess Matt’s breadth of experience across marketing, advertising, media, and technology. He has served as a mentor, collaborator, strategic advisor, challenger of convention, and a driver of real business results. He is a change agent whose proven perspective is invaluable, and we’re thrilled to have him on the team,” said Adam Lavelle, Board Member, Converge.
Marketing Technology Insights: PixVerse Secures $60 Million Series B To Drive Global AI Video Adoption
Source – GlobeNewswire
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
