Demand Spring Launches the CMO Exchange

Monthly roundtable series for marketing leaders fosters peer-to-peer knowledge exchange on AI in marketing

Revenue Marketing consultancy Demand Spring has launched The CMO Exchange, an exclusive, invite-only virtual roundtable series designed for forward-thinking CMOs to engage in candid, peer-to-peer conversations about the evolving role of AI in marketing.

Each month, visionary marketing leaders who are looking to shape the future of AI-driven growth will take a deep dive into a critical AI-focused topic and discuss strategic insights, cutting-edge innovation, and real-world applications that will help CMOs stay ahead in an AI-powered landscape.

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“The marketing organizations that will lead in an AI-first world aren’t just adopting new tools—they’re rewriting how work gets done,” said Jonathan Milne, VP of AI Marketing Services at Demand Spring. “Today’s marketing leaders are eager to harness AI not just for efficiency, but to reclaim time for what matters most: strategic thinking, human connection, and storytelling that drives growth.”

The monthly series will kick off on Thursday, April 10 with, “Building an AI-Ready Marketing Team – Reskilling & Upskilling for the Future”. This session will give CMOs the opportunity to discuss how they can best equip their teams with the right AI skills, from data literacy to prompt engineering.

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Subsequent sessions over the year will focus on a variety of important topics, including:

May: AI-Powered Personalization at Scale

June: Generative AI in Marketing – Hype vs. Reality

July: The AI-Powered CMO – Leveraging AI for Decision-Making

September: AI in Content Marketing – From Ideation to Distribution

October: AI-Driven Advertising – The Future of Media Buying & Optimization

November: The Ethics of AI in Marketing

December: AI in 2026 & Beyond – What’s Next for Marketing Leaders

“AI is no longer a distant promise; it’s here and it is reshaping industries and challenging conventional approaches,” said Mark Emond, Founder and CEO of Demand Spring. “For B2B marketing leaders, this is a pivotal moment demanding not just adaptation but proactive transformation. The goal of these exchanges is to allow CMOs to learn and share how to effectively orchestrate changes that will help define their organization’s success in an AI-enabled future.”

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