DemandScience has unveiled Ionic and Labs, two new solutions aimed at tackling the pervasive “Marketing Data Mirage” that has undermined B2B marketers’ confidence in their pipeline success. This “data mirage” has grown out of an environment saturated with intent signals, platforms, and vendors, yet real pipeline performance remains elusive as organizations struggle to connect with true buyers and measure conversion accurately.
Through its new intelligence hub, Central, DemandScience brings together verified buyer signals, AI-powered orchestration, and expert support so marketing teams can move beyond fragmented systems and vague intent data. Ionic serves as the intelligence and orchestration engine at the core of every program, seamlessly blending high-quality, validated buyer data, real-time behavioral insights, and next-best recommendations driven by custom AI models. This closed-loop approach means teams gain full transparency over their audience-building processes and campaign adjustments, while sidestepping the need to buy or manage yet another platform.
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Labs, DemandScience’s expert-led services arm, elevates this intelligence to real action, designing and executing multi-channel campaigns that are always on and dynamically optimized across paid media, email, web, events, and syndication. Clients gain the advantage of strategic guidance and hands-on execution, freeing in-house resources from the complexity of tech management and constant vendor sprawl.
Together, Ionic, Labs, and Central create a unified system that directly addresses four chronic challenges: unreliable buyer signals, AI-fueled content fatigue, siloed orchestration, and fragmented optimization. By replacing phantom intent scores and unverified interactions with continuously validated buyer intelligence, marketers can finally act with confidence, focusing budgets and efforts on buyers truly ready to engage. Central allows for campaign tracking, performance monitoring, and AI-based suggestions for continual improvement, ensuring each initiative builds on the last.
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DemandScience CEO Derek Schoettle emphasizes that marketers don’t need “another intent score they can’t trust or another platform to manage.” Instead, these innovations equip B2B teams with clarity and alignment, restoring predictability to pipeline generation while driving real growth. Supported by feedback from industry executives like Emids CMO Manoj Jasra, who lauds the simplicity and impact of the new suite, DemandScience’s launch promises to shift B2B marketing away from wasted effort toward measurable outcomes and meaningful results.
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