EDITED, the globally recognized retail intelligence solution, has announced a strategic collaboration with AlixPartners, a leading consulting firm known for its deep expertise in consumer and market transformation. Together, the organizations aim to support retailers who are struggling to adapt to a fast shifting environment by combining EDITED’s real time retail data and analytics with AlixPartners’ insights from its Consumer Sentiment Index. This partnership delivers a more complete understanding of pricing dynamics, assortment strategy and evolving consumer expectations at a time when decisions need to be faster and more data informed.
The collaboration has already produced a new joint report titled “Resetting the Playbook: How Apparel Retailers Can Win on Price in 2025,” which analyzes how top apparel brands are rethinking pricing models in order to preserve margins while driving growth. It highlights the mounting pressure retail leaders are facing as shoppers become increasingly sensitive to value, competition intensifies and supply chain volatility continues to disrupt planning cycles. The report focuses on how retailers can adjust pricing strategies with precision by aligning market trends, product performance and customer behavior in a unified view.
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To expand on the report’s findings, EDITED and AlixPartners will host a live webinar, “What the Data Reveals About Assortment, Pricing, and Growth.” The session will feature insights drawn from sentiment responses from more than 9,000 U.S. consumers combined with EDITED’s analytic review of thousands of apparel SKUs across leading categories. Attendees will hear perspectives on how shopping behaviors are shifting, where retailers are losing ground and what opportunities are emerging despite ongoing volatility. By examining both what consumers say and what the data shows they actually do, the webinar aims to help executives make synchronized decisions across pricing, product and messaging.
Doug Kofoid, CEO of EDITED, emphasized the timeliness of the partnership and said, “Retailers are facing an environment where agility and connected insights are critical. By pairing AlixPartners’ deep understanding of consumer sentiment with our real-time market data, we’re helping retailers make decisions that reflect both what customers say and what the market shows.” His remarks reflect the increasing priority the industry is placing on integrated intelligence rather than siloed analytics.
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John Samuel, Partner and Managing Director at AlixPartners, echoed the importance of unified decision making and said, “The retailers seeing the biggest upside right now are those connecting the dots between marketplace data, consumer insights, and business decisions. When you bring together signals across pricing, assortment, and marketing, while layering in the predictive power of AI and machine learning, you can move from reactive to truly strategic. That’s how brands turn volatility into an advantage.” He pointed out that the retailers who are able to act quickly on these connected insights will be in the best position to outperform the market as 2025 approaches.
With increasing economic uncertainty and greater pressure on operational efficiency, the partnership between EDITED and AlixPartners aims to equip brands with the intelligence needed to transform complexity into competitive advantage. The joint report and webinar are expected to help leaders rethink long held assumptions about pricing and assortment strategies and evolve their playbooks toward more resilient growth.
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