Firmable Launches Search Intent To Strengthen APAC B2B Buying Signals

As B2B sales teams across Asia Pacific look for more accurate ways to identify in-market buyers, Firmable has introduced a new capability designed to surface intent at the right moment. Firmable has announced the launch of search intent signals, giving sales teams deeper visibility into which companies are actively researching solutions and may be closer to a purchase decision.

The update is significant for the MarTech and sales intelligence ecosystem because it combines external buyer behaviour with internal company changes, helping teams move beyond static lead lists and toward real-time, signal-driven engagement.

Firmable’s new search intent feature reveals what companies are exploring externally through their search behaviour. This complements the platform’s existing buying signals, which focus on internal indicators such as leadership changes, team expansion, or shifts in company structure. Together, these signals provide a more complete and timely picture of buyer readiness, allowing sales teams to prioritise outreach with greater confidence.

For example, a CRM provider can now track when target accounts begin searching for terms such as sales CRM or customer relationship management software. When that external research activity appears alongside internal signals like the hiring of a new sales leader or rapid team growth, sales teams can identify high-priority accounts that are more likely to engage in a buying conversation.

Firmable was founded by Leigh Jasper, Paul Perrett and Karthik Venkatasubramanian, the same team behind Aconex, which was acquired by Oracle for $1.6 billion. Drawing on that experience, the company has built an AI-powered sales intelligence platform designed specifically for APAC, combining accurate local business data with signal-led account intelligence tailored to the region’s markets.

According to Firmable, the introduction of search intent strengthens the platform’s ability to help sales teams engage prospects at moments that matter most. By aligning what is happening inside a business with what that business is researching externally, sales teams can move faster while maintaining relevance in their outreach.

Co-CEO Paul Perrett said the new capability builds on the value sales teams are already seeing from buying signals. “Buying signals have already helped sales teams bring more relevance and better timing to their outreach, and search intent takes that further by showing which companies are actively researching right now. When internal movement and external search behaviour line up, it’s one of the strongest indicators a buyer is ready to engage.”

The launch reflects a broader shift in B2B sales and MarTech toward intent-driven strategies, where timing and context are as important as company size or industry. For APAC sales teams operating across diverse and fast-moving markets, Firmable’s search intent signals aim to reduce guesswork and focus effort on accounts that are demonstrating real buying interest.