Focused Image Completes Its First Acquisition to Boost Digital Marketing Capabilities

Company to enhance client offerings and position for future growth

Focused Image, a premier branding, marketing, digital and PR powerhouse of 40+ years, announced that it has acquired Blue Atlas Interactive, a respected expert in web-based software strategy and hosting solutions. It is the company’s first acquisition, signaling a tremendous milestone as part of Focused Image’s growth strategy.

“In an increasingly digital world, it’s essential to keep advancing your capabilities and scale. Just as our B2G and B2B clients are constantly innovating and improving to support their missions, so are we,” said Toby Eckhardt, CEO and chief creative officer of Focused Image. “We’re looking forward to supporting our clients with an even more comprehensive suite of digital marketing services expanded by Blue Atlas, a talented and trusted partner of ours for well over 15 years.”

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The acquisition of Blue Atlas enhances the innovative and impactful solutions that Focused Image offers by evolving its technical capabilities, particularly in the areas of mobile app development, data dashboards, web application programming interfaces, web security and website hosting.

The acquisition of Blue Atlas enhances the innovative and impactful solutions that Focused Image offers by evolving its technical capabilities, particularly in the areas of mobile app development, data dashboards, web application programming interfaces, web security and website hosting.

“We’ve been fortunate to work with Focused Image on many client projects over the years, something that isn’t often said in this industry,” said LuAnne Bell, the owner of Blue Atlas and now vice president, web services of Focused image. “After all this time, my team and I are being welcomed with open arms into this amazing team – a natural progression for us all.”

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The transaction is effective February 1, 2025. Both companies are privately held so financial transaction details have not been announced.

About Blue Atlas Interactive

Blue Atlas Interactive is a web-based software strategy and solutions company that moves businesses forward by leveraging technology. We craft solutions tailored to the needs of each client, and we help our clients manage data and deliver content that increases efficiency, improves users’ experience and drives action.

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Source – PR Web

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