Acquisition underscores its momentum and commitment to driving superior digital experiences
Fullstory, a leading behavioral data company, announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and surveys in applications. The acquisition extends Fullstory’s capabilities into the real-time delivery of personalized experiences that drive business outcomes, including greater feature adoption, higher user engagement, and improved conversion rates.
“Fullstory helps teams understand how people really engage with their digital properties,” said Scott Voigt, Fullstory CEO. “With Usetiful, we’re closing the loop by turning behavioral understanding into high-impact actions that guide, delight, and convert.”
Marketing Technology Insights: Forethought Launches Browser Agents, AI That Acts Like a Human Online
With the acquisition, Fullstory customers can now connect insights directly to action. For example, customer-facing product teams using Fullstory Analytics or Anywhere: Activation can deploy an in-app guide to help customers complete purchases or complete key workflows. They can also offer real-time, personalized support when high-value customers show signs of frustration. Similarly, as Fullstory Workforce customers aim to enhance employee experience, they can now guide new hires through multi-app onboarding tours or capture real-time feedback during critical initiatives.
“At Usetiful, our mission has always been to help users unlock the full value of their digital tools. The missing piece was knowing precisely when and why a user needed help in their unique journey,” said Ondrej Dobias, Usetiful CEO and co-founder. “Fullstory’s real-time behavioral data is the key that unlocks those insights. By joining forces, we can now move from providing great onboarding to creating a truly dynamic experience where the right intervention is triggered at the perfect moment. We’re thrilled to help build this future of proactive digital experience.”
Marketing Technology Insights: Ryff Makes Virtual Product Placement Programmatic for Brands and Creators
The acquisition of tech and talent is Fullstory’s first and builds upon significant growth in the first half of the year. It combines Fullstory’s market-leading behavioral data platform with Usetiful’s powerful engagement tools, creating a complete offering for building better digital experiences.
Marketing Technology Insights: Canva Launches Creative Operating System
Source – GlobeNewswire
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
