Gamehaus Holdings Inc., a technology-driven mobile game publisher, recently announced a strategic partnership with AppsFlyer, a leading marketing measurement and analytics platform. The collaboration integrates AppsFlyer’s AI-powered solutions with Gamehaus’s proprietary systems to enhance data integrity, improve marketing efficiency, and support the Company’s global expansion efforts.
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Through this partnership, Gamehaus is leveraging AppsFlyer’s Protect360 solution, including its AI-driven defense system, to identify and block complex fraudulent installs that often bypass traditional detection methods. By integrating Protect360 and other capabilities into its analytics framework, Gamehaus has enhanced data accuracy by eliminating around 9% of sophisticated fraudulent traffic, resulting in more reliable lifetime value (LTV) and return on ad spend (ROAS) models.
Gamehaus has also begun integrating AppsFlyer’s Model Context Protocol (MCP) and AI Assist features with its in-house AI system to improve organizational decision-making speed and accessibility. This integration enables employees to query and analyze data through natural language prompts, helping teams derive actionable insights faster and with greater confidence. Gamehaus and AppsFlyer are collaborating on customizing MCP for automated LTV forecasting, ROAS alerts, and budget optimization.
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In addition, Gamehaus connects AppsFlyer’s Creative Optimization capabilities with its AI-assisted creative analysis framework. This closed-loop process, spanning data collection, AI-driven insight generation, creative guidance and performance validation, has increased both the efficiency and success rate of Gamehaus’s global marketing campaigns.
Mr. Feng Xie, the Company’s founder and chairman, commented: “We are excited to partner with AppsFlyer, as AI is now central to how we operate and grow. Together, we will conduct beta testing of incrementality measurement across key titles in major markets. The initiative will help quantify true marketing lift and optimize media allocation, reinforcing Gamehaus’s data-centric approach to global user acquisition. By combining our proprietary AI systems with AppsFlyer’s measurement and analytics capabilities, we’re creating a more intelligent, transparent, and scalable growth engine for the next phase of Gamehaus’s global journey.”
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Source: prnewswire
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