Glass-Media has introduced a new transparent LED poster that aims to transform the way retailers communicate with customers through their storefronts. The innovative product was developed alongside Digi Point Media, the owner of the IceBox Network and a company known for its customer-centric digital platforms. Together, the partners are presenting a fresh alternative to the traditional static posters and neon signage that have long dominated retail display marketing.
The newly launched transparent LED poster is designed with practicality in mind. It weighs just 13 pounds and can be installed directly on commercial windows in about half an hour, which allows retailers to adopt digital signage without having to rearrange store layouts or invest in complex infrastructure. The device maintains approximately 85 percent transparency when viewed from inside the store, enabling staff and shoppers to retain outward visibility while simultaneously projecting bright, dynamic visuals toward foot traffic outside. This marks a sharp contrast to bulky LCD window displays that often weigh more than 80 pounds and obstruct the view from within.
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The product also tackles a major sustainability issue in the retail sector. Large chains produce enormous amounts of disposable window posters and clings every year, only for them to be thrown away after short promotional cycles. With a potential lifespan of ten years or longer, this digital solution reduces waste while also minimizing the operational headaches associated with frequent print campaign swaps. Retailers can remotely schedule and update content as needed, supporting greater accuracy and reducing the risk of compliance concerns for franchise operators who must maintain brand standards. The streamlined approach can save many hours of labor that would otherwise be spent applying new materials to storefront windows.
Daniel Black, Founder and CEO of Glass-Media, emphasized the significance of replacing outdated promotional methods with digital technology. “This innovation tackles one of retail’s most frustrating pain points: the inefficiency and wastefulness of static window clings,” he stated. “By digitizing the most valuable real estate in retail, the storefront, we’re unlocking unprecedented opportunities for flexibility, sustainability and monetization.”
Beyond supporting retailer-led messaging, the new LED posters can connect with programmatic advertising platforms, including those in third-party retail media networks. This opens the door for brands to reach consumers directly at the storefront, creating new opportunities for revenue. Embedded sensors inside the displays measure foot-traffic activity and dwell time, helping both advertisers and retailers better understand how effectively their content resonates with audiences.
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Paul Calce, Founder and President of Digi Point Media, described the launch as a shift in how the industry approaches visual merchandising. “This is more than a hardware launch, it’s a new method for advertising solutions,” he said. He also noted that the collaboration between the two companies blends technological leadership with strong media network capabilities, allowing retailers to convert their window spaces into profit-generating assets.
The transparent LED poster debuted publicly at the Digital Signage Experience tradeshow in San Diego and is already available for pilot programs. It is scheduled for commercial rollout in the final quarter of 2025, beginning with select Fortune 50 companies. In addition, the partnership between Glass-Media and Digi Point Media will continue, as the two organizations work on a broader lineup of retail media technologies designed to strengthen omnichannel brand engagement.
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