GOcxm Inc., a prominent provider of retail execution and consumer engagement solutions for global consumer packaged goods (CPG) brands, has announced the acquisition of MobileXCo Inc., a leading company specializing in mobile-first shopper engagement and brand activation. The financial terms of the deal were not disclosed. This acquisition enhances GOcxm’s comprehensive platform by integrating MobileXCo’s expertise in brand loyalty programs, gamified experiences, and consumer insights with GOcxm’s AI-powered retail execution and engagement technologies. By combining strengths, the new entity aims to deliver a more unified, powerful solution that offers CPG brands clear visibility into how their marketing programs drive return on investment and long-term growth.
Gary Kalk, CEO of GOcxm, highlighted that MobileXCo’s capabilities align perfectly with GOcxm’s mission to bridge retail execution and consumer engagement more effectively. He explained that the acquisition enables the delivery of a full-funnel solution for clients, ensuring flawless in-store compliance while simultaneously boosting engagement, conversion rates, and brand loyalty. MobileXCo brings with it not only a respected client portfolio but also a skilled team with deep knowledge of the CPG sector, poised to enhance GOcxm’s ability to serve major global brands with innovative technology and executional excellence.
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Andy Bruce, Founder and CEO of MobileXCo, expressed enthusiasm about the acquisition, emphasizing that joining GOcxm provides access to greater scale and resources, allowing MobileXCo’s solutions to reach more brands globally. He voiced confidence that the combined platforms will deliver faster, clearer, and more comprehensive insights into the effectiveness of commerce marketing efforts, thanks to the integration of MobileXCo’s engagement tools and research capabilities with GOcxm’s AI-driven retail execution platform.
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This acquisition not only broadens GOcxm’s service offerings but also reinforces its position as a data insights and action company. The integration accelerates GOcxm’s product roadmap and strengthens its commitment to helping CPG brands activate shoppers, engage consumers, and generate actionable insights that fuel sustainable brand success. The combined effort promises to transform how brands connect with consumers and optimize their commerce marketing strategies by marrying technology, data, and consumer engagement expertise.
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