Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

StatCounter - Free Web Tracker and Counter
The Enterprise Guide on Innovation and Security with Generative AI

Governor Cox Signs Utah Digital Choice Act, Reshaping Online Rights

Governor Cox Signs Utah Digital Choice Act, Reshaping Online Rights

Project Liberty supports landmark law that empowers individuals to take control of their online identities, setting a new standard for the future of social media and the internet

Utah solidified its position as a leader in digital privacy and safety with the passage of the Digital Choice Act, a transformative new law that puts individuals, not Big Tech, in charge of their own personal data. Championed by Gov. Spencer Cox, who signed the bill on March 27, this groundbreaking law is set to take effect on July 1, 2026. The law will require every social media platform operating in Utah to make personal data portable and facilitate interoperability, giving people the right to seamlessly move their content and relationships across other social media platforms. It will require platforms to actually compete for customers, rather than trapping them in walled gardens.

“For too long, social media companies have held the keys to our digital lives, using our data to fuel their profits while limiting our choices,” Governor Cox said. “With the Digital Choice Act, Utah is proving that we don’t have to accept this status quo. We’re empowering individuals to own their digital identities, fostering competition, and creating a safer, healthier online environment for everyone, especially our kids.”

Marketing Technology Insights: AdCellerant Expands Internationally With Canadian Market Entry, Welcomes George Leith

The Digital Choice Act ensures two key rights for the people of Utah: “data portability” and “interoperability.” Individuals will now be able to transfer their personal data and connections across platforms using open-source protocols without losing years of digital history. People will also now have the power to delete their data entirely if they choose to do so when leaving a platform. By breaking down the barriers that have long locked individuals into platforms, the law challenges Big Tech’s monopolistic practices and opens the door for innovation and competition.

Project Liberty, which provided technical assistance to support lawmakers drafting the groundbreaking legislation, has been at the forefront of advocating for a better internet through the use of decentralized, open-source technologies that prioritize transparency, accountability, and individual control.  Utah’s Digital Choice Act is a model for how state-level innovation can drive national and global change and exemplifies the kind of transformation Project Liberty advocates for.

Marketing Technology Insights: DHL Group and Temu Sign MOU to Support Local Businesses

Utah is proving that bold leadership in the digital age is possible,” said Frank McCourt, Founder of Project Liberty. “This law embodies the principles of freedom, choice, and accountability—values that should define an upgraded internet. This is a pivotal moment for the future of the internet, and other states as well as the federal government are taking notice. It is time to end a broken internet business model that makes people the product.”

The case for change is clear and urgent. Social media platforms are under increased scrutiny for using addictive algorithms to harvest user data and manipulate behavior, often at the expense of young people’s mental health. Recent examples, such as the bankruptcy of data-driven giants like 23andMe, highlight the risks of entrusting corporations with ownership and control over personal information.

Next year, when Utah’s Digital Choice Act is implemented, it will become a blueprint for the future of the internet—one where individuals, not corporations, hold the power.

Marketing Technology Insights: Huntsville GovCon Decisive Intelligence Streamlines Operations With Unanet

Source – PR Newswire

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com

Share With
Contact Us
StatCounter - Free Web Tracker and Counter