The new AWS-powered genAI feature will increase productivity while delivering hyper-personalized marketing campaigns using GrowthLoop Composable CDP.
Good news for CDP users hunting for AWS-backed GenAI solutions. GrowthLoop has added a new, advanced Computed Attributes generative AI feature, powered by Amazon Web Services (AWS). The solution is built using Amazon Bedrock and activated with GrowthLoop’s composable CDP. The new CDP solution allows marketers to execute highly personalized, data-driven marketing campaigns with faster campaign velocity.
What is the GrowthLoop Computed Attributes Solution?
Marketers can simply type the attributes they need for audience segmentation and personalization of their marketing campaigns. The new GrowthLoop Computed Attributes solution automatically creates new personalized fields using Amazon Bedrock, in a NoSQL environment. It simplifies the campaign journey management through faster activation and orchestration in fewer steps.
Anthony Rotio, Chief Data Strategy Officer at GrowthLoop said – “With Computed Attributes powered by AWS, we are putting marketers in the driver’s seat when they need to quickly launch campaigns with sophisticated derived fields and highly personalized customer experiences. This eases pressure on data teams by providing them with transparency into the generated SQL for the new computed fields that the team requires. With GrowthLoop Audience Builder and AI capabilities, customers can increase the number of quarterly campaigns by up to 10x. This is a win-win for data and marketing teams and helps build trust across enterprise organizations.”
Last week, GrowthLoop announced the launch of a new AI-powered audience generation solution for the Snowflake app. The subsequent AWS integration signals GrowthLoop’s continued effort to improve personalized journeys across different media campaigns.
“GrowthLoop’s Computed Attributed feature, powered by AWS, leverages Amazon Bedrock to enable businesses to improve campaign outcomes for marketing teams using generative AI,” said Lisa Hopkins, Global Lead, Advertising and Marketing Partners at AWS.
Lisa added, “We look forward to continuing to work with GrowthLoop to find more ways to enable marketers to better connect with the right audiences and deliver more personalized campaign experiences.”
Key features of the Computed Attributes solution include:
- Simplified Campaign Activation: Previously, users had to sync all of their customer data into a marketing tool to analyze it and extract insights to create campaign customer segments. With Computed Attributes, marketers can define prompts that represent the desired relevant data for a campaign activation such as the total count of purchases made by a customer, the sum of dollars spent by each customer, or subscriptions that are about to expire along with subscription ID numbers. This reduces the need to write complex SQL by hand.
- Journey Orchestration Enablement: Complex customer journey orchestration requires the ability to manipulate and analyze data across multiple sources to ensure that only relevant information is loaded into activation tools. The Computed Attributes solution allows users to pull in only the relevant personalized information they need, send it to all of their desired channels, and activate it into a cohesive cross-channel customer experience.
How Indeed Uses GrowthLoop Composable CDP for Targeted Marketing Campaigns
Global job advertising site Indeed caters to 350M+ unique visitors every month. The company often communicates with its users about specific online job posts. Previously, Indeed’s marketers were bogged down by the sheer amount of data they needed to load into marketing activation tools, even when only certain subsets of that data were relevant to the campaign. Computed Attributes will enable Indeed’s teams to define the specific, personalized data they need to speak to a customer – for example, a list of the latest job posts by a customer with the job post name, ID, and job type – and quickly ingest the date into their desired channel for activation.
“At Indeed, our team has struggled to move massive amounts of data into our marketing platforms in order to activate our campaigns in a timely and responsive fashion,” said Ranjith Rameth, Senior Engineering Manager at Indeed.
Ranjith added, “We’ve pushed the capacity of several downstream marketing systems to their limits and still faced challenges moving data at the scale required by our initiatives. We’re very excited for the new Computed Attributes feature from GrowthLoop, powered by AWS, which will allow our teams to work with more flexibility, and drastically reduce the overall volume of data that needs to be egressed to our downstream marketing platforms.”
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