The new AWS-powered genAI feature will increase productivity while delivering hyper-personalized marketing campaigns using GrowthLoop Composable CDP. Good news for CDP users hunting for AWS-backed GenAI solutions. GrowthLoop has added a new, advanced Computed Attributes generative AI feature, powered by…
Every month, Salesforce announces important Martech updates and previews for users, developers, and partners. We tracked down the top 10 Salesforce marketing updates for the Martech audience. Here are the top ten Martech updates from our Martech newsdesk. Update 1:…
Today is Day 1 of the Cannes Lions International Festival (literally dubbed the Oscars of advertising). The media world expects another flamboyant outing at the home of creativity, at the event epitomized as the benchmark of creative excellence. Today, Cannes…
Integral Ad Science, a listed company on Nasdaq, has strengthened its Brand Safety and Suitability Measurement product for YouTube. The company is working to deepen direct integrations of performance data from Performance Max and Demand Gen campaigns across Google Ads.…
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