Havas Media Network and Ogury Automate Audience Activation at Scale

Havas Media Network announces that Ogury, the global leader in Personified Advertising, has been integrated into Converged Activate through ‘Panel to Activation,’ a pioneering audience matching solution that seamlessly transforms strategic insights into actionable audiences at the click of a button. This collaboration integrates Ogury’s advanced audience planning API into Havas’ AI-powered Converged Activate tool, empowering media planners with automated, privacy-first audience activation at scale.

With this integration, Havas Media Network is the first agency group to embed Ogury’s API, allowing planners to access up to 5 billion combined personas across the open web. This seamless solution eliminates reliance on third-party cookies, reinforcing Havas Media Network’s commitment to data-driven, privacy-compliant digital marketing.

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Unlocking Smarter Audience Targeting

This collaboration is built around an advanced algorithm that connects key attributes from Havas’ exclusive and partner data—spanning over 1.5 million panelists and nearly 100,000 data points—with Ogury’s privacy-safe dataset built on exclusive survey data and enhanced by billions of data points, organized into AI-enhanced personas. The result is a powerful, automated audience segmentation process that enhances targeting precision and marketing effectiveness, at scale.

Key benefits of this solution include:

• Seamless transparency: Audience reach is automatically calculated within the Converged platform, ensuring planners have full visibility into targeting strategies.
• No readability blockers: AI-powered audience matching translates complex keywords into clear, actionable personas.
• Real-time insights: Persona data updates dynamically, eliminating activation delays.

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Proven Impact at Scale

‘Panel to Activation’ has already been widely adopted across 15 markets and the Ogury API integration is now fully available in  France, Germany, Italy, Spain, and Australia, with the UK soon to follow. Test campaigns with Ogury have delivered up to 3x higher attention rates and a 25-point increase in brand consideration compared to traditional audience matching methods.