As marketing teams seek faster campaign production without sacrificing brand consistency, the Hightouch Content Assembly launch introduces an AI powered solution designed to generate on brand campaign assets using existing creative systems and data.
Hightouch announced the release of Content Assembly, a new capability that enables marketers to use AI agents to create campaign materials grounded in approved layouts, creative assets, and brand guidelines. The Hightouch Content Assembly tool represents the company’s first dedicated content creation offering and expands its broader vision for agent driven marketing workflows.
Unlike general purpose AI content generators that create assets from scratch, Content Assembly operates within a company’s established marketing ecosystem. The platform draws from existing templates, imagery libraries, and historical campaign data to ensure outputs remain consistent with brand standards and compliance requirements.
“Content production does not always need to start from a blank page,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “Content Assembly starts with what brands have already built and approved. It understands your layouts, imagery, brand rules, and past campaigns so every output is consistent, compliant, and ready to ship.”
Marketers can initiate campaigns by describing objectives such as product launches or promotions. The system then automatically selects suitable layouts, retrieves relevant assets from connected platforms, analyzes past campaign performance to apply effective messaging patterns, and incorporates brand guidelines alongside business goals. Teams can further refine outputs through AI prompts or manual editing before running compliance checks using custom agents trained on legal and brand policies.
The Hightouch Content Assembly platform also enables direct export of production ready materials into marketing channels or downloadable HTML formats. By reusing approved assets and templates, organizations can shorten review cycles with legal and brand teams while accelerating campaign deployment timelines.
The solution is powered by deep integrations with enterprise technology stacks, including cloud data warehouses, digital asset management systems, design tools, and broader martech platforms. This contextual data layer allows AI agents to operate with a comprehensive understanding of how a business executes marketing rather than generating isolated content outputs.
The launch builds on Hightouch’s Agentic Marketing Platform, which combines data orchestration, automation, and AI agents to help marketers execute campaigns while maintaining governance and brand integrity. By enabling faster content creation and scalable personalization across channels, the Hightouch Content Assembly release reflects a broader industry shift toward AI systems that augment existing workflows instead of replacing them.
As enterprises look to balance creative velocity with operational control, the Hightouch Content Assembly platform positions AI as a collaborative layer that transforms approved brand assets into scalable campaign execution, signaling the next phase of agentic marketing innovation.
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