As retailers look for new ways to connect digital intelligence with physical shopping experiences, Idomoo and Poppulo have announced a joint solution that brings dynamic, AI powered video personalization to in store screens. Set to debut publicly at NRF 2026 in New York City, the new capability uses Amazon Web Services infrastructure to deliver tailored video content in real time across digital signage environments.
The announcement matters for the MarTech and retail media ecosystem because it addresses a long standing challenge in physical locations. While online channels have benefited from data driven personalization for years, in store video has traditionally been static, expensive to produce, and slow to update. Idomoo and Poppulo are aiming to change that by making personalized video creation and deployment fast, scalable, and automated.
The combined solution allows retailers to generate high quality marketing videos in minutes using Idomoo AI video technology and then distribute those videos instantly through Poppulo digital signage platform. Video content automatically adapts to factors such as shopper profiles, available inventory, and contextual signals within the store. This enables retailers to engage customers with messaging that reflects what is happening in the moment rather than relying on pre produced loops.
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At the core of the experience is Lucas AI Video Creator, built on Idomoo Next Generation Video Platform. Using simple prompts, teams can create on brand videos without studio production. Personalization is powered by approved data sources including point of sale systems and in store sensors, with processing handled securely and in compliance with ISO standards without storing personal data.
Poppulo platform connects directly to those data sources and feeds insights into the video creation process. It then manages distribution across signage networks, ensuring the right message appears on the right screen at the right time through centralized governance and automation. Retailers can also deploy the solution using the Amazon Signage Stick, which simplifies rollout and reduces hardware complexity.
The companies plan to showcase the technology live at NRF 2026 in the Amazon Web Services booth number 4438. Demonstrations will highlight how retailers can greet loyal customers with personalized visuals, adjust promotions based on inventory or time of day, and introduce virtual sales concierge experiences that guide shoppers through recommendations.
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“This collaboration marks a new era for in store engagement,” said John Schweikert, General Manager of Digital Signage at Poppulo. “By uniting the flexibility of Poppulo digital signage with Idomoo AI video creation and AWS infrastructure, we’re giving retailers a simple, efficient way to create relevant, dynamic experiences that drive real business impact.”
“Video has always been the most effective way to engage customers,” said Yaron Kalish, Idomoo CEO. “We are thrilled to partner with Poppulo and build on AWS to bring the power of Lucas AI Video Creator to retailers everywhere, enabling them to seamlessly create and deploy video ads and other video content in minutes with no studio support needed.”
Built on AWS, the solution supports a cloud first approach that allows retailers to extend personalization into locations such as stores, restaurants, hotels, fitness centers, and healthcare environments. As retail media networks continue to expand globally, Idomoo and Poppulo are positioning this launch as a way for brands to turn physical spaces into intelligent, data driven engagement channels that drive conversions and measurable outcomes.
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