Informa TechTarget, Inc., a leading growth accelerator for the B2B technology sector, announced that it has once again earned recognition as a Leader in Account-Based Marketing (ABM) by QKS Group (formerly Quadrant Knowledge Solutions). This recognition highlights the company’s strong portfolio of ABM products and services, data-driven insights, and a growing global customer base.
QKS Group recently released its SPARK Matrix™: Account-Based Marketing (ABM) Platforms, Q3 2025 report, which delivers an in-depth market analysis of short-term and long-term opportunities, emerging technology trends, and competitive positioning. The report is designed to guide technology vendors in shaping growth strategies while helping buyers evaluate vendors’ capabilities, differentiation, and overall market presence.
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Informa TechTarget secured its leadership position in the report due to multiple strengths. These include a comprehensive ABM platform that unifies data, analytics, and activation to enable full-funnel execution. The company’s market-leading intent data, sourced directly from first-party engagements, now spans thousands of topics and more than 200 industry segments, giving organizations the precision needed to identify signals and act effectively. Additionally, Informa TechTarget supports scalable go-to-market programs and offers managed services such as content creation, campaign orchestration, and strategic GTM support.
Gary Nugent, CEO at Informa TechTarget, emphasized the significance of this recognition, stating, “We are proud to once again be recognized as a Leader in the SPARK Matrix. This recognition underscores the power of our proprietary intent data and our ability to help customers drive measurable business results across the entire product lifecycle. As ABM has consistently grown increasingly central to global go-to-market strategies, we remain committed to empowering marketing and sales teams to achieve deeper engagement to drive more revenue.”
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Importantly, the SPARK Matrix acknowledges the enhanced capabilities of Informa TechTarget following the December 2024 combination of Informa Tech’s digital properties with TechTarget. This merger expanded the company’s ability to deliver end-to-end ABM value, supported by high-quality intent data, self-service and managed options, and a strong global presence.
The report further notes, “The merger between TechTarget and Informa unlocks an exciting opportunity to create a more powerful, unified data ecosystem. By combining TechTarget’s real-time behavioral intent data with Informa’s rich industry research, the merged entity will offer unmatched depth and breadth in audience insights…Additional initiatives such as launching new vertical segments, mining offline intent, AI-driven content recommendations, and expanding strategic partnerships demonstrate new avenues to strengthen all technology and service offerings by Informa TechTarget holistically.”
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