Innovative Warehouse Solutions is entering a new phase of growth after signing a partnership agreement with Amazon Shipping, a move that reflects the rapidly changing expectations around ecommerce logistics in the United States. As Amazon Shipping expands its presence as a national carrier, reaching an estimated ninety percent of the country with competitive transit speeds, the partnership positions IWS to deliver stronger value for brands that rely on fast and cost effective fulfillment. With Amazon Shipping now recognized as the largest small parcel carrier in the nation by volume, the alignment marks a notable shift in the logistics landscape.
The service delivered more than five point seven billion packages in 2024, placing it ahead of major competitors in terms of volume and reinforcing its role as a dominant player in small parcel delivery. For IWS, a New York based fulfillment company, the partnership offers a strategic opportunity to combine its omni channel fulfillment expertise with a carrier that is setting new benchmarks for delivery speed, reliability, and pricing transparency. The development comes at a time when ecommerce operators are seeking alternatives to legacy carriers whose fee structures and surcharges have remained largely unchanged for decades.
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Brian Gibbons, the chief executive officer of IWS, addressed the perception that partnering with Amazon could be viewed as aligning with a competitor. He described Amazon as a foundation of trust for the broader ecommerce ecosystem and credited the company with establishing safety and reliability in an era when online shopping once felt uncertain. Gibbons said many brands supported by IWS already sell on Amazon and treat the platform as a critical channel, similar to how established retailers functioned in earlier decades. He emphasized the importance of diversification, explaining that most IWS clients operate across multiple channels including Shopify, Faire, Bloomingdale’s, and others.
When asked what IWS can provide that differs from Amazon’s operational scale, Gibbons highlighted customization. Services such as retail EDI, tailored packaging, kitting, and channel specific fulfillment are areas where IWS delivers value that Amazon does not prioritize. The company’s omni channel system aggregates orders across platforms and uses a centralized inventory pool to reduce holding costs and improve efficiency.
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He also outlined why IWS moved decisively to partner with Amazon Shipping. A major factor is the stagnant nature of the small parcel 3PL industry. Traditional carriers continue to impose fees that do not reflect modern residential delivery conditions. Amazon Shipping eliminates residential surcharges and offers reduced fuel fees, which Gibbons described as a significant advantage for ecommerce brands. Performance was another decisive element, with Amazon Shipping providing seven day delivery, extended coverage for long distance shipments, and branded drivers instead of gig workers. Delivery photo confirmation adds a layer of reliability that many carriers have yet to adopt at scale.
For IWS, the partnership reflects its commitment to operate as a seamless extension of its clients’ businesses. While clients focus on product, brand, and demand generation, IWS is responsible for logistics performance. With Amazon Shipping as a carrier option, IWS expects to deliver faster shipping at lower cost for many of its clients, a combination Gibbons described as a clear advantage in a demanding ecommerce environment.
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