Jones Soda Co. (“Jones Soda” or the “Company”), announced the hiring of proven executives Darcey Macken and Eric Schnabel to serve as Chief Operating Officer and Chief Marketing Officer. The Company also announces that is increased its revolving credit facility from $5 million to $10 million.
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Macken is a veteran consumer packaged goods executive with more than two decades of leadership experience across high-growth, innovation-driven food and beverage companies. Prior to joining, Ms. Macken was CEO of Planterra Foods, where she established the OZO plant-based protein brand, renovated a large-scale manufacturing facility, and launched more than 20 products across 12 countries. Earlier, she held senior leadership roles at Sovos Brands and noosa yoghurt, including serving as CEO/General Manager, where she led the business through its acquisition and drove revenue growth from approximately $45 million to more than $200 million. Ms. Macken spent over a decade at the Kellogg Company in multiple executive positions, including President of U.S. Sales and Senior Vice President, Global Sales, where she oversaw multibillion-dollar revenue portfolios, built global sales enablement frameworks, and drove operational and commercial excellence. She brings extensive experience in brand building, product innovation, global sales leadership, operational scale-up, and cross-functional team development.
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Schnabel brings three decades of experience in advertising, in-house marketing and digital thought leadership. Prior to joining Jones, Schnabel led in-house marketing teams Kohler Co. and served as a fractional CMO for a variety of businesses. Schnabel spent 10 years at Meta where he co-founded The Creative Shop, a team that pioneered digital marketing across all of the social media giant’s platforms. Earlier, Schnabel held leadership positions at two ad agencies building campaigns for CPG brands such as Kellogg’s and Wrigley’s Altoids, as well as creatively awarded campaigns that drove growth for BMW, Virgin and Dave & Busters.
The new executives will be charged with continuing the company’s recent momentum. Collaborations with Bethesda Software’s Fallout have led to huge spikes in sales at Costco and via direct-to-consumer purchases.
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Additionally, the Company announces that it has entered into an Amendment to its Loan Agreement (the “Amended Loan Agreement”) with Two Shores Capital Corp. (the “Lender”), pursuant to which that certain Loan Agreement, dated February 6, 2025, between Subsidiary and Lender (the “Original Loan Agreement”), was amended by increasing the Revolving Loan Cap (as defined in the Original Loan Agreement) to $10 million from $5 million.
Additionally, on December 1, 2025, the Subsidiary entered into an Amended and Restated Revolving Credit Note (the “Amended Note”) which amended the terms of that certain Revolving Credit Note, dated February 19, 2025. Pursuant to the Amended Note, the principal amount of the note was increased to $10 million.
“Darcey and Eric add a depth of experience driving growth across sales channels and creating brands that demand attention,” said Jones CEO Scott Harvey. “With our expanded leadership team and more resources, we’re confident that Jones can deliver outstanding beverages and shareholder value. We are pleased to expand our credit facilities with Two Shores that are expected to facilitate additional sales growth for our business anticipated in 2026.”
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Source : prnewswire
