Katch Data Launches Katch Verified for Safer Influencer Vetting

As influencer marketing budgets continue to grow, brands are facing increased pressure to ensure that the creators representing them align with their values and risk standards. Katch Data has introduced Katch Verified, a new solution designed to help brands and agencies evaluate social media creators with a level of precision that goes far beyond traditional manual review. The launch is significant for the MarTech ecosystem as influencer marketing becomes both more strategic and more exposed to reputational risk.

Katch Data, known for its work with major film studios and global social platforms, said Katch Verified is its first product built specifically for agencies and brands operating in influencer marketing. The platform applies Katch Data proprietary content genomics methodology to social media, enabling teams to review hundreds of influencers in minutes instead of relying on time intensive scrolling and surface level checks.

Katch Verified uses a multimodal AI system that analyzes visuals, audio, text, and contextual signals across an influencer entire content history. By examining every frame, object, sound, and spoken or written word, the system identifies alignment signals as well as potential red or green flags that may be missed by human reviewers or generic large language models. The company said this approach allows brands to move from subjective judgment to defensible, data driven decisions.

Unlike conventional tools that rely on tags or keyword matching, Katch Verified provides detailed reasoning behind every flagged moment. This gives marketing teams visibility into exactly what was identified and why it matters, helping them confidently assess influencer brand fit and reduce the risk of unexpected controversies after campaigns go live.

“Influencer marketing is entering its most important era, and also its riskiest,” said Andrew Tight, Chief Executive Officer and co founder of Katch Data. “Brands are pouring billions into creators, yet the industry still relies on manual review. Katch Verified ends that. Brands need to know with certainty that the people representing them are aligned with their values. Katch Verified makes that trust possible.”

The technology behind Katch Verified draws on the same semantic and genomic analysis framework the company developed for film and television studios, where understanding subtle context and background detail is critical. According to Katch Data, this allows the system to detect nuanced risks such as brief background imagery or implied associations that traditional review processes often overlook.

“Our genomics approach makes it possible to detect nuances that even advanced tagging systems simply cannot capture,” said Dr. Nolan Gasser, Chief Genomic Officer and co founder of Katch Data. “Our team has gained a deep view of content and audiences through our work with the world’s top entertainment companies, social platforms, and advertising agencies. This knowledge gives us a unique perspective on this constantly evolving challenge.”

For marketers, Katch Verified represents a shift toward more rigorous governance in influencer programs. As brands scale creator partnerships globally, the ability to vet content quickly and accurately is becoming essential to protecting brand equity. By bringing enterprise grade content intelligence into influencer marketing, Katch Verified positions itself as a critical tool for agencies and brands navigating a higher stakes creator economy.