The launch of the Klaviyo app in ChatGPT signals a meaningful shift in how marketers access and act on customer data, bringing insights closer to the moment decisions are made. Klaviyo announced the new integration that allows marketers to securely access their Klaviyo data directly inside ChatGPT, turning a widely used AI workspace into a live window on campaign performance and customer behavior.
The release marks another milestone in Klaviyo AI roadmap, following the introduction of its MCP Server and Marketing and Customer Agents last year. As an autonomous B2C CRM, Klaviyo has focused on transforming raw customer data into adaptive action. By embedding its intelligence directly into ChatGPT, the company is extending that vision into a new environment where marketers already brainstorm, ask questions, and generate ideas.
ChatGPT has rapidly become a daily tool for marketers looking for fast answers and creative direction. With the Klaviyo app in ChatGPT, users can now ask questions about real performance data without switching tools or opening dashboards. By tagging Klaviyo in ChatGPT, marketers can query campaign results, revenue changes, unsubscribe trends, and optimization opportunities and receive clear, real time responses grounded in their own data.
The integration is designed to address a common challenge in modern marketing. Campaigns move quickly, customer behavior shifts rapidly, and teams are expected to respond in near real time. Yet the internal effort required to pull reports and interpret data often slows execution. Klaviyo app in ChatGPT removes that friction by delivering conversational insights that are immediately actionable, including interactive tables, campaign and flow performance views, and plain language explanations with recommended next steps.
“When OpenAI introduced apps, it unlocked a new kind of software experience — one where tools can live directly where people already think and work,” said Andrew Bialecki, Co Founder and Co CEO of Klaviyo. “For marketers, that means they can harness their data wherever their ideas happen. Our new app in ChatGPT is an important step in the direction of bringing decision making together with data and action. It’s built for how marketers work in this new world and sets a foundation for even deeper capabilities, from campaign creation to real time customer insights that don’t require separate dashboards or interfaces.”
The Klaviyo app in ChatGPT is focused primarily on reporting and analysis, but the company has outlined broader ambitions. Future iterations are expected to support more complete marketing workflows, including campaign creation, audience selection, and content preparation directly within ChatGPT. Marketers may eventually generate campaigns, review performance trends, and refine strategy in a single conversational flow, informed by historical context and live data.
As AI becomes more embedded in everyday marketing work, the Klaviyo app in ChatGPT positions the platform as an intelligence layer that connects insight and action. By meeting marketers where they already think and work, Klaviyo is reinforcing its role in shaping a new era of connected, agent driven commerce where faster decisions lead to better outcomes.
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