Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
ChurnZero & Gong Partner to Centralize AI Insights
ChurnZero, the platform and partner for customer success, has launched an integration with Gong, the revenue AI company, to help customer success (CS) teams manage and understand their existing customers more efficiently. The integration automatically pulls Gong’s customer interaction data and AI-powered insights into ChurnZero’s workflows, giving CS teams seamless access to insights and action items from customer engagements within their customer success platform.
Utiq Partners with All Eyes On Screens to Boost TV Ad Audience Addressability in Germany
Utiq, the European adtech company with a unique telco-powered first-party identifier, announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and AI-based planning and optimization of video advertising. Together, the two companies aim to provide the advertising market with new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns.
SalesHood Unveils GenAI Features for Sales Content Management
SalesHood, a purpose-built revenue enablement platform, announced new and innovative features designed to transform how marketers and enablement teams manage and optimize sales content. These new capabilities, powered by advanced Generative AI technology, empower sales teams to save time, enhance productivity, and close deals faster.
Veeva Launches Vault CRM Suite with Campaign Manager
Veeva Systems announced the newest release of Vault CRM Suite, the market-leading CRM system for life sciences. Vault CRM Campaign Manager is also now available as part of Vault CRM Suite so companies can realize the vision of connected sales, marketing, and medical for streamlined, customer-centric engagement.
Yeahmobi Joins the Amazon Ads Partner Network Successfully
We are thrilled to announce that Yeahmobi, a programmatic digital advertising platform, has successfully joined the Amazon Ads Partners Network as an Amazon Advertising Partner. This achievement marks an important step in expanding our capabilities and enhancing the value we bring to our clients.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
