Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
EDO & DoubleVerify Launch AI-Driven CTV Ad Optimization
EDO, the TV outcomes company, and DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced a first-of-its-kind partnership to deliver AI-powered optimization for Connected TV (CTV) advertising. Leveraging DV Scibids AI™—DoubleVerify’s proprietary technology designed to maximize ad performance and cost efficiency across the world’s leading DSPs—the partnership sets a new standard for precision in the rapidly growing CTV market, enabling advertisers to optimize media buys with ad-driven engagement signals.
Nectar and Woodland Trust Extend Partnership to 2027
Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has extended its partnership with the Woodland Trust until 2027. This collaboration allows customers to support vital conservation efforts while earning rewards for their everyday shopping. The Nectar and Woodland Trust partnership was launched in 2021, following a successful corporate partnership between the charity and Sainsburys which has been in place since 2004; playing a key role in conservation projects, including planting over 5.1 million trees and protecting more than 2,000 acres of woodland across the UK.
IAS Launches Quality Attention and Social Attention Metrics
Integral Ad Science a leading global media measurement and optimization platform, announced the release of its new Quality Attention™ Optimization product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lumen Research, the global attention technology company, to offer Social Attention measurement through IAS and provide advertisers the ability to measure attention across both programmatic and social campaigns.
Sellars Absorbent Materials Unveils New E-Commerce Site
Sellars Absorbent Materials, a Milwaukee-based manufacturer of wipes, absorbents and towel and tissue products, has introduced a new website at Sellars.com. The updated website delivers a modern e-commerce experience with enhancements that improve the site’s usability and streamline its interactions.
Teads Unveils 2025 Tech Themes to Evolve Marketing
Tech leaps, shifting audience behaviors, and cultural movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, unveils Tech Themes 2025, a comprehensive exploration of five key themes poised to redefine advertising strategies for the year ahead. Derived from the Teads Global Tech Themes Survey¹, insights from the Teads Media Barometer, trusted industry data, and perspectives from global media and marketing leaders from a variety of brands including L’Oreal, Toyota, Hilton, Heineken, Kinesso, and many more, this comprehensive guide provides a clear roadmap to navigate emerging challenges and seize new opportunities.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
